Media reports said the number of people queuing outside brick-and-mortar stores fell during Black Friday this year as retailers opened discounts earlier than usual to make up for the shortened shopping holiday this year, prompting a surge in online shopping. While store traffic remains an important indicator, many of the current Shopping activities during Thanksgiving and Black Friday are online.
Adobe Analytics expects online sales of $7.5 billion this year, up more than 20.5 percent from a year earlier.
Online sales in the U.S. rose 17 percent to $4.1 billion on Thanksgiving Day alone, according to Salesforce. Global online revenue rose 24 per cent to $20bn.
Companies such as Walmart, Target, Costco and Best Buy have expanded their online stores, delivery and fast in-store pickup sprees to attract customers.
This year’s Thanksgiving-Christmas day is six days less than in 2018, meaning U.S. consumers and merchants will welcome a shorter shopping season, prompting early discount promotions and sales purchases by major merchants, and consumer spending began in early November.
The National Retail Federation (NRF) survey showed. On average, U.S. consumers are nearly a quarter of the way they’ve made holiday shopping, the fastest in nRF history.