Anna Wintour, editor-in-chief of influential Vogue magazine, says clothes should be cherished, worn and even passed on to the next generation, according to British media. She called for greater sustainability in the fashion world and for a weakening of the once-in-a-time losing culture. Wintour, regarded as one of the most powerful figures in the fashion industry, said the industry was “a little late” in its quest for diversity and inclusion, and that Fashion magazine would set the benchmark for fashionistas despite the rapid rise of many social media influencers, Reuters reported on November 17.
The report says many brands are trying to strengthen their environmental credentials and attract young, environmentally conscious consumers at a time when the industry is being monitored for promoting a culture of loss.
Wintour, who has been in charge of the Us edition of Vogue for more than 30 years, says fashionistas should cherish their clothes and even pass them on.
“I think for all of us, it means paying more attention to craft and creativity than thinking about clothes that are a one-off thing, something that’s thrown away once,” she said. “
” (It’s about) talking to our audience, our readers, about leaving the clothes you have, cherishing the clothes you have and wearing them again, and perhaps passing them on to your children,” she said. “
A 2016 report by McKinsey found that global clothing production doubled between 2000 and 2014, with a 60 per cent jump in the number of garments purchased per person per year.
In the 2006 film The Queen wearing Prada (also translated as “Fashion Wonder Woman”), Meryl Streep was widely believed to be based on Wintour as the editor-in-chief of the fictional magazine Stretch.
Wintour says things have changed dramatically over the past decade about who and what should be counted as fashion, thanks in part to social media.
“On the stretch, on our social media channels, and on the pages of many of our magazines, you can see more diverse and inclusive content,” she said. “
“I think it has a lot to do with the fact that we have so many designers of color in the United States,” she said. Things will not change unless there is a real voice on the table. I think we have a long way to go. “
After a seven-year absence, the Greek edition of Vogue re-opened its newsstands early on November 27th, as publishers believe the country’s economic recovery after the debt crisis will rekindle interest in fashion and lifestyle glossy prints.
Asked about the effects of the growing number of influencers, Wintour said they had “interesting and varied” views but would never match the influence of Vogue.
“Fashion magazine has 127 million followers worldwide… I think Vogue is the most influential of all the influencers on a global scale. “