California law requires large companies to increase consumer transparency and provide control over their personal information. For example, consumers have the right to request the deletion of their data and choose not to sell their data to third parties.
Social media companies, including Facebook and Google, have come under widespread scrutiny over data privacy following the revelations of the Cambridge Analytica scandal. The scandal collected the personal data of tens of millions of people without the user’s consent.
Twitter also announced Monday that it will move its u.S. and non-European union user accounts, previously contracted with Twitter International Company in Dublin, Ireland, to San Francisco-based Twitter Inc.
The company said the move would give it the flexibility to test different settings and controls for these users, such as additional opt-in or opt-out privacy preferences, which could be limited by Europe’s landmark General Data Protection Regulation (GDPR).
“We want to be able to test without immediately violating THE GDPR rules,” Damien Kieran, Twitter’s head of data protection, said in a telephone interview. “
He added: “Our goal is to learn from these experiments and then provide the same experience to people around the world.” “
The company said it had stepped up communications related to data and security issues over the past two years. They also stressed in a blog post Monday that the company is working to upgrade the system and incorporate privacy into new products.
In October, Twitter announced that it had discovered that phone numbers and email addresses for two-factor authentication could have been inadvertently used for advertising purposes.
Twitter’s new privacy site, known as the Twitter Privacy Center, aims to showcase the company’s data protection efforts and will provide users with another way to access and download their data.
Major Internet companies, including Twitter, have recently taken a stand before the CCPA takes effect. Microsoft said last month that it would comply with U.S. law. Google has told customers that in order to comply with the CCPA, it will allow websites and apps to block personalized ads using their advertising tools.