BMW has announced that the new Mini Cooper EV will be the brand’s first all-electric vehicle to be widely available on the market, foreign media reported. It is understood to be available in the U.S. in March 2020, starting at $29,900, significantly less than the $35,000 BMW offered when it first released the car.
Of course, there are some “traps” here: while $29,900 is enough room for BMW to advertise the car below $30,000, the attractive point of promotion is gone if you add $850 in freight and handling; One-way support is only about 146 miles (235 kilometers) of range, a performance that doesn’t even meet the EPA’s estimate. That means the new Cooper has no more range than its only predecessor, the decade-old Mini E, which is known to have 100 miles.
But the new electric Mini will be much better equipped than its predecessor, starting with features such as the Apple CarPlay, heated front seat, keyless entry, automatic rain-sensitive wipers and automatic rain-sensitive headlights, as well as driver assistance systems. In addition, it will have 181 horsepower output, which means it should be as vibrant as any other Mini. In addition, BMW still enjoys a federal tax credit, which could drop to about $20,000 or less, depending on which state the buyer lives in.
All this may make mileage data flaws more acceptable to buyers, but there is no denying that BMW seems to be lagging behind in the EV space. In 2009, it not only beat most other big carmakers to launch the electric version of one of its flagship models, along with the Mini E, five years ago it launched the BMW i3. Unfortunately, however, the company’s electrification drive was stalled by the resignation of CEO Harald Krueger. In fact, the new Mini basically replaces the i3 with a new package. Now BMW finds itself chasing one of the biggest technological changes in the auto industry’s history.