The meat producer’s public relations firm has launched an advertising campaign, calling plant meat substitution an unhealthy man-made product that has been overprocessed, like “dog food.” Public relations firms have published full-page advertisements and opinion articles in several mainstream newspapers, including the New York Times, USA Today and the Wall Street Journal.
Negative advertising is an attempt to draw public attention to the health of the growing popularity of plant meat.
The popularity of plant meat clearly threatens sales and profits for meat producers. Nutrition researchers say whether plant meat is healthier than meat is a complex question that needs to take into account factors such as the type and frequency of meat you eat.
The health problems of super-processed foods are equally complex.