With the help of YouTube, TED announced a new climate change initiative called Countdown at an event in New York City on Wednesday,media outlet The Verge reported. The program involves industry leaders and non-profit environmental organizations around the world. The work plans to gather new ideas for responding to the climate crisis and focus on five broad themes: renewable energy, infrastructure, transportation, food and ecosystem restoration.
Anyone anywhere can come up with an idea. YouTube creators will help promote the word, and with the help of businesses, policy makers and celebrities who support the initiative, the best suggestions can be put into practice. TED heads Chris Anderson and Christiana Figueres announced the new project, in which Figueres led the implementation of the United Nations Framework Convention on Climate Change during the landmark Paris Climate Agreement in 2015. Jimmy Kimmel released a video at the launch, while former Vice President Albert Gore listened to the event live.
“When everything is ready, as human beings, we have the ability to rise … and we are capable of rising,” Gore told an audience in Nashville, Tennessee. Political will is itself a renewable resource. “
The initiative will conclude at a summit in Bergen, Norway, next October to share the solutions from the effort. A team of experts and scientists will work together to review the proposals, turning the most powerful into TED speeches. The talks will be recorded at the summit in Norway, a press release said. Countdown aims to spur action to halve global greenhouse gas emissions by 2030 and reduce its net emissions to zero by 2050. The UN’s international team of scientists has said this is the only way to avoid the most catastrophic effects of climate change.
The involvement of TED and YouTube is noteworthy because streaming their products consumes a lot of energy. The company announced in 2017 that people spend more than 1 billion hours watching YouTube every day. According to a previous study by the University of Bristol in the UK, the cumulative time of a year when people watch you watch you videos can be converted into carbon dioxide emissions equivalent to about 10 million tonnes.
Demand for streaming video is still growing. According to the Cisco white paper, the number of online streaming and downloading videos is expected to account for 82% of all consumer Internet traffic by 2022. That’s up from 60 percent in 2015.
Asked by The Verge if TED was working to reduce its carbon footprint, Anderson said: “We are all hypocrites in this campaign. Countdown sparked a conversation within the company about its emissions, but he said it would not stop the video.
“Every company needs to do more, and of course it starts by reducing your own carbon footprint. Figueres told The Verge in an interview. “But how can your products and services help reduce the footprint of others?” “
Just last month, staff at Google, YouTube’s parent company, asked the internet giant to do more to contribute to climate change. They called on the company to cut all greenhouse gas emissions by 2030 and end contracts with organizations such as fossil fuel companies. Google has said it has been “carbon neutral” since 2007, meaning it will take steps to offset its greenhouse gas emissions.