Instagram will start asking all new users to provide their birthday messages when signing up for an account, according tomedia. The adjustment has now begun, and it has been learned that Instagram’s move appears to be an attempt to create an “age-appropriate experience.” The company noted in a blog post that users’ ages may produce different privacy settings recommendations or generate in-app information about network security. Birthdays are hidden from other users, and existing users do not need to add birthday information. Users of the service must be at least 13 years of age.
So far, no new users have been asked to add their birthday messages unless they merge their Facebook and Instagram accounts. Minors in the EU also need to submit their birthdays because that’s the only way Facebook can comply with the General Data Protection Regulation (GDPR).
In addition to birthdays, the company will also start allowing users to block information about people they don’t care about, and giving businesses and creators accounts the power to restrict minors from viewing their posts, Reuters reported. Instagram says that while they won’t verify user birthday information, they think users will be honest about their birthdays, and that the company may end up relying on artificial intelligence to help determine a user’s birthday. For now, Instagram employees can roughly estimate the age of a user by browsing a post that says “Happy Birthday.” In addition, the company has trained machine learning software to predict the age and gender of users.