Beijing time 5 news, Tesla has been in contact with its first customers in recent weeks, Roadster sports car owners, admitted that the service for their cars is not ideal, and promised to provide them with a new “exclusive channel”, including exclusive service consultants, technicians and repair centers. “We appreciate your consistent and pioneering support for Tesla,” wrote Jerome Guillen, president of Tesla’s automotive business, according to email notifications received by several Roadster owners. We realized that we needed to improve Roadster’s services. “
He also invited Roadster owners to use their old cars to buy new Tesla electric cars or the next generation of Roadster sports cars.
As Tesla expands in size, the service could become a bigger potential revenue and profit center. But it is unclear whether the service will soon become the company’s selling point. At the second-quarter earnings launch, Tesla CEO Elon Musk acknowledged the daunting task. “Obviously, if we double the size of our fleet every year, it will be very difficult to manage services,” he said. “
It follows reports that many of the electric car enthusiasts who bought Tesla’s first model, the Roadster, felt neglected in their service after the company began focusing on the Model S in 2012.
The original Tesla Roadster sports car was produced and delivered between 2008 and 2012, meaning it is 7 to 11 years old today. With the average life of a U.S. car about 12 years, most automakers are committed to ensuring that their cars are easily repaired for 12 years or more.
But according to Tesla employees and former employees, the company no longer makes spare parts for its original Roadster sports car, and will not allow drivers to book after-sales service through the same apps that other Tesla customers can rely on.
Tesla CEO Elon Musk has often said that electric cars require less maintenance than internal combustion engines, referring to items that require annual maintenance and frequent replacement, such as oil, oil filters, engine air filters, transmission oil, spark plugs, etc., which is a huge potential selling point for electric vehicles.
However, electric vehicle owners may also have unique repair needs, and aftermarket products such as smooth control and tires may require frequent service or replacement due to the higher braking weight and acceleration of electric vehicles.