With sales overtaken by Sony, Nikon, the world’s second-largest camera maker, has been replaced by Sony. The old factory, which had just celebrated its 100th birthday the year before, had not seemed comfortable in recent years, and its survival camera business had been being eaten up by Sony.
Nikon and Canon are moving too slowly on high-end single-lens reflector cameras, and of course for some technical reasons, which ultimately allowed Sony to successfully open up a whole new market and gain a foothold in the camera market. In fact, Nikon’s decline was already on the cards two years ago, when they closed their camera factory in Wuxi in 2017.
Looking at this chart made by Japan’s Shinsin, you can see that in terms of camera sales, Nikon has beaten Sony last year.
Photo by NotebookCheck
Sony successfully entered the high-end camera market with the high performance and lower pricing of the A7 series, opening up a new market segment of the “micro-single” and quickly brushing its high-end model performance to a leader within a few years, while increasing the size of its lens fleet. After gaining a foothold and expanding their user base, they began to raise the price of the camera to increase profits, and the approach was very successful.
The picture is from BCN Retail, Sony;
In terms of data, Canon and Nikon have not performed well this year, continuing to decline significantly from last year, especially Nikon, which sold only 75 percent of its cameras last year and lost about 27 percent of its revenue. But at the same time, Sony is continuing to attack the city, and if that momentum continues, Sony will become the world’s largest camera maker.