The company has signed a three-year contract to broadcast the League of Heroes-related events live in China as the chinese electricity market booms, Reuters reported on Friday. Under the three-year contract, he will be given exclusive rights to the three next Hero League world championships in China between 2020 and 2022, a person familiar with the matter told Reuters. The total value of the contract is 800 million yuan ($113.7 million). The company declined to comment on the contract price.
China is the world’s largest gaming market and home to Tencent and NetEase, the world’s top gaming companies. E-sports are becoming increasingly popular among the affluent younger generation, and the Chinese game team’s second consecutive World Series title has greatly increased the confidence of players and enthusiasts.
“The game is one of the most popular content categories on the Beep Mile, with eSports being the most active,” Beep wrote in a statement. “
The next world championship final will be held in Shanghai in 2020.