In 2019, as everyone talks about the “economic downturn” and “consumer downgrade,” smartwatches are starting to emerge as an important category of smartwear, grabbing the smart wear market with huge shipments. Recently, Research and Analytics Firm Analytics released a global smartwatch market report for the third quarter of 2019, with 14 million smartwatch shipments in the third quarter of this year, up 42% from the same period last year.
StrategyAnalytics Market Report
In addition, from the global market, global sales of smart wearable products reached 172.2 million units in 2018, up 27.5% year-on-year. For smartwatches, global smartwatch shipments are about 44 million units in 2018, up 54% year-on-year, according to Trendforce, and are expected to increase to 94.3 million units by 2022. Overall, wearables are on the rise, and smartwatches are showing stronger growth as a key category.
International wearable products market conditions (pictured from Southwest Securities)
But from the report, it has to be said that the growth of Brands Such as Apple and Samsung is beginning to slow, compared with the previous growth, but the speed has declined and levelled off, and behind this has a great relationship with the expansion of China’s domestic market share. According to statistics, China’s shipments of wearable equipment have reached 73.21 million units, an increase of 28.5% year-on-year. In Huawei’s latest Huawei Watch GT2, for example, global shipments exceeded 1 million in just 45 days, a growth rate that can be seen.
China’s wearables market conditions (pictured from Southwest Securities)
Glory MagicWatch 2
In another dimension of the report, health, sports, entertainment and other features are the most high-octane features in China in 2018. Take the just-launched Glorious MagicWatch 2 as an example, it combines the traditional sense of timing, metering, heart rate monitoring and other functions, but also introduced Bluetooth calling, heart-beating screening and other functions, more in line with the use of Chinese users.
In the next few years, we will see the rapid growth of smartwatch categories, and more and more features, while the Chinese market in the global market will gradually increase the proportion of domestic manufacturers will be more and more powerful.