Apple remained an absolute dominant player in the global high-end smartphone market in the third quarter, with a market share of 52%, followed by Samsung and Huawei, according to a new report from market research firm Counterpoint Research. Apple’s market share in high-end handsets continued to grow in the third quarter of this year, from 48 percent to 52 percent, the report said, and they haven’t faced real challenges in this area, with Samsung and Huawei trailing by just 25 percent and 12 percent.
Apple’s high-end mobile phone market is firmly in the first place, no rivals
The iPhone XR became the world’s best-selling high-end model, mainly in the later period of relatively reasonable price/performance ratio, while Huawei’s Mate 30, P30 series in the Chinese market has been hot (Huawei in China’s high-end market sales accounted for more than 80%, compared with 73% in the same period last year), The two new machines have directly boosted their share of high-end smartphones.
It is worth noting that the top five in the list also include the One Plus, which rose rapidly, with a 2% market share, mainly because its models are very popular in the Indian market.
Consumers are becoming more receptive to high-end machines
Overall, global consumeracceptance of high-end models is growing, and the $600-$799 price range, driven by the iPhone XR, remains the centerof for high-end smartphone sales, although the $800-$999 price segment is starting to take place in the Galaxy. S10 and Galaxy Note 10 Series, up 145% YoY
The report also shows that in the third quarter of this year, the high-end smartphone market prices continue to rise, 5G mobile phones played a role in promoting the third quarter of the price increase of about 5%, while the current market share of 5G mobile phone, Samsung ranked first (74%), LG and vivo ranked two to three, the share of 11% And 5%, mainly South Korea’s first commercial 5G network, Samsung and LG have an incomparable advantage.
iPhone China market tough user loyalty slips
While Apple still dominates high-end smartphones, the iPhone’s performance in the Chinese market is becoming more and more sluggish, and user loyalty is much worse. Data from many research institutions show that more and more Apple mobile phone users in the Chinese market are turning to Huawei, OPPO, vivo and other manufacturers.
Industry analysts say the iPhone’s chinese market has more than doubled in the past year, and in addition to not being strong enough, the high price of the iPhone is the main reason for users leaving, and the high price has hurt user loyalty. Apple shipped 8.2m smartphones in China in the third quarter of this year, down 14 per cent and 7.9 per cent in the market.
For the user’s perceived innovation weakened, mainly Apple from the previous two years a big change, now three years a big change, so that the iPhone shape upgrade more and more new, after all, shape is a lot of Apple mobile phone users to buy the most important point, at this level, Apple obviously can not understand the needs of users, who do not want to spend the same amount of money, Always with an iPhone that doesn’t have a new look.
Perhaps Apple is aware of the problem, too, with news that it will change the iPhone’s release cycle. Two new iPhones were released in the first half and two in the second half. Twice a year, compared with the current September launch, will effectively compete with android phones with flagship Android phones every month. At the same time, the cycle of adjusting the direction of the product will be shorter and respond quickly to market feedback.
In the iPhone high price problem, in fact, from this year, Apple has noticed that the iPhone 11 compared to the iPhone XR at the beginning of the sale price directly lower, attracting many users to pay, especially in the Chinese market users (down 1000 yuan), single double 11 that day, The industry chain’s revelation that Apple may have sold millions of iPhones, is a sign of the success of the price-cutting strategy.
But only such a model is obviously not enough, and fundamentally, its price is still expensive, the price is still about 5000 yuan, and the proportion of lost users, there are many low-cost users, so Apple wants to regain this part of the user base, then only continue to implement the price reduction strategy. According to industry chain sources, the iPhone 11 after the price reduction, they then have a more cost-effective iPhone SE2 generation, less than 3000 yuan price, will inevitably lead to the pursuit of low-cost users of the new.