Snapchat is preparing to unveil a major new feature that uses user selfies to replace the faces of people in videos they can share,media outlet TechCrunch reported. Cameos is a replacement for Bitmoji, which can be used to quickly convey emotions, reactions, and so on in Snapchat messages.
Snap enthusiasts @Mtatsis found that a number of French users had received a beta version of the feature last week.
TechCrunch has contacted Snap, which confirms the existence of the Cameo feature and says it is currently testing it with limited availability in some international markets. The company offered this statement: “We are not ready to officially launch Cameos, but stay tuned for their global debut!” “
With the Cameo feature, users can edit their selfies into a video. First choose the size of the man or woman you want. Cameo is located inside the Bitmoji button in the Snapchat messaging keyboard. Snapchat has created a number of short-loop video clips that allow users to choose their voices. Snapchat then stretches and moves the user’s selfies to create different facial reactions that Cameo can apply to the head of the person in the video. Users can simply select one of the videos that can now star you and send them to chat.
Snap is just beginning to monetize advertising features in social games. Snap is likely to sell sponsored-brand Cameo clips to advertisers, similar to the way the company provides sponsored augmented reality lenses.
Cameo can make more interesting rotations of techniques for grafting faces into video. Deepfake can be used as a powerful weapon for misinformation or abuse. But by offering only harmless clips, Snapchat can turn the technology into a comedy medium.