For now, although Microsoft has announced the Xbox next-generation console’s code name “Scarlett”, it’s just the new console’s code name and not the real host name. For now, the real name of the Xbox Next Generation console is still a mystery, but recently, Xbox director Phil Spencer said the final name of the Xbox Scarlett console would be determined by the selling point feature.
In an interview withmedia outlet Stevivor, Xbox director Phil Spencer said Xbox has always been the same as Sony’s practice of naming consoles in 1, 2, and 3 order, but the final name of the Xbox Scarlett console will be determined by the console’s selling point feature. Microsoft’s consoles have retained the Xbox style, unlike Nintendo, which shines its brand on every few years. Each of our consoles is named after its main selling point, and so is Scarlett.
“Our new host naming principle has always revolved around what we think is capable of naming,” he said. The Xbox 360 is about the entertainment experience that surrounds the console, and the Xbox is the center of the entertainment experience. If you remember our early branding, the Xbox One is ‘always playing, all-in-one’. These names are actually designed around the features of the Xbox console. I don’t think our new hosts need to follow in the footsteps of their predecessors, because each generation is independent. ”
The Xbox Scarlett will be released in late 2020.