The European Union is considering taking a tougher stance against tech giants such as Apple and Google, forcing them to do more to ensure fair competition, a senior eu antitrust agency, the European Commission, said today. There is no doubt that the move could affect Facebook, Amazon, Apple and Google, the big four tech giants in the US. Now, the four U.S. technology companies have become antitrust targets in the European Union because of constant complaints from competitors.
Previously, the European Commission’s measures against them were mainly to require them to stop anti-competitive behaviour. If the circumstances are serious, a fine may be imposed. Clearly, the EU now thinks that is not enough. Cecilio Madero Villarejo, the European Commission’s acting director-general for market competition, said today that previous measures may not be enough, particularly in the digital market.
“In a rapidly changing market, there is a risk that previous measures may take too long to implement and are too difficult to monitor,” Villarejo said. Therefore, especially in these rapidly changing markets, we may need to design more specific and healthy measures to ensure the healthy development of the market to ensure an effective competitive environment. “
On Monday, Margrethe Vestager, the EU’s antitrust commissioner, also said she would take a different stance against Google. The eu has previously fined Google more than 8 billion euros after a decade-long investigation.
“I know more about Google now, and if I had known that, I would have been bolder in my punishment for Google, ” says Mr Westig. “