AMD talks CPU market share target: We want to take back the market we lost

In two years, AMD began to regain its share of the CPU market with three-generation Ryzen and 2rd-generation Dragon processors. Thanks to advanced architecture and processes, AMD is more flexible and quick to launch a new generation of products this time than its rival Intel, and the IPC performance in the Zen and Zen plus architectures is still a big gap with Intel’s Core, Xeon and Sostrong, but AMD has significantly narrowed the performance gap on Zen2. The only thing that’s lagging behind is probably the frequency cap.

AMD talks CPU market share target: We want to take back the market we lost

But don’t worry, in 2020 AMD will launch the Zen 3 architecture, using TSMC’s second generation 7nm process, before the data show that IPC performance will be increased by another 10-15%, the frequency will also increase by 200-300MHz, when AMD in the performance will probably be fully ahead.

AMD is working so hard, so what exactly are they going to achieve in the CPU market? Do dead friends or split the CPU market? Not so ambitious yet, Ruth Cotter, AMD’s senior vice president of global markets, recently mentioned AMD’s goals in the CPU market at UBS’s Global Technology Conference.

According to Ruth Cotter, AMD has achieved some great results in the CPU market in the past, with Xenon processors accounting for 26% of the server market, desktop CPUs accounting for 25% of the market and laptops at 17%.

Now AMD’s goal is to get back the glory that once belonged to them, and the CPU market share will not be lower than the best in history. Of course, AMD will never stop there, the future is the sea of stars.

Of these three goals, the 25 percent share of the desktop market should be the most capacity, after previous statistics showed that AMD’s share in Q2 had reached 18 percent, and expected to exceed 25 percent of desktops in a year or two.

The share of the notebook and server market is harder than a bite, especially in the server market, amd is still a little bit away from 26% of its historical achievements, and they are now aiming for a double-digit breakthrough in q2 next year, or 10% of the share.

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