Samsung is expanding its stores into Apple’s backyard, according tomedia reports. The South Korean company will open its first Samsung Experience store in the San Francisco Bay Area on Thursday, local time. The location is at the Stanford Mall in Palo Alto, California, just 15 miles from Apple’s headquarters in Cupertino.
The Apple store in downtown Palo Alto — much earlier than the Apple store in Apple Park — has long been considered Apple’s home store, and CEO Tim Cook often shows up on the day of the iPhone launch. There is also an Apple store at Stanford Mall, where Samsung’s new store is located.
Of course, Samsung also has its own fans in the San Francisco Bay Area. “In the San Francisco Bay Area, we have a large and loyal following,” said Allister Jones, Samsung Electronics’ senior vice president for retail and direct consumer business.
On Tuesday, he led CNET reporters around the new store, which will open to the public two days later. Since it has not yet officially opened, the front window glass is still covered with black paper, it is understood that it is printed with 5G and other propaganda slogans.
Although Samsung is the world’s largest maker of mobile phones and TVs, it has just started operating its own stores in the United States and selling the latest electronics there. In the past, it was only marketing its products through partners such as communications operators and large retailers. At the end of February, it opened its first experience stores in Brand los Angeles, Roosevelt Field in Long Island, New York,’ and The Galleria in Houston.
For Samsung, opening its own stores allows it to have more direct contact with its customers. As people use their phones longer and become more complex, it also allows companies to provide better technical support and customer service. While consumers are familiar with the way ordinary smartphones operate, Samsung’s latest foldable phone is a complete stranger to consumers.
“We created the Samsung Experience Store to give Galaxy fans more of what they like – experience our latest technology, the opportunity to interact with our products, and personalize service,” Samsung said in a blog post announcing plans for a new store in the San Francisco Bay Area last month. “
It’s not just mobile sales.
Samsung’s Jones told reporters that Palo Alto’s stores are similar to Samsung’s three stores, but will also adjust to what they have learned. “When people leave the store, they actually have an 88 percent chance of buying Samsung devices, but … they’re not going to be able to buy Samsung devices.” Before they went into the store, it was less than half,” he said, “so we realized that we were actually providing consumers with the best way to get access to Samsung Galaxy products.” “
In fact, the new store not only offers customers the opportunity to buy Samsung’s latest products, but also offers one-on-one training and a group course on device use.
Customers can also receive technical support from field experts in the store. When it comes to the now-booming 5G technology, Samsung experts will also be able to answer questions and tell consumers how 5G will change their lifestyle.
But there will be a device that won’t be on display for consumers to experience: Galaxy Fold. The Galaxy Fold, Samsung’s first collapsible phone, will cost $1,980 and will be placed in a display case. If consumers have a need to see, ask the clerk. Jones also said stores will also sell TheFold, provided it is stocked.
In addition, Samsung has expanded its experience store service to small and medium-sized businesses. In the San Francisco Bay Area, business owners will be able to work with Samsung representatives on requests, buy devices for employees, create accounts, and learn how to use Samsung’s Knox security software.