According tomedia reports, Google has been trying to upgrade the SMS messaging experience through RCS. Now, the company is improving SMS in a different way — by adding security. Google announced a new feature called Verified SMS in a new blog post. This feature allows Google to let users know when they receive information from a real business.
This is necessary because many businesses send text messages, such as verification codes, through random numbers, which can easily trick users into being imitated. This new feature verifies that the specified message actually comes from the real enterprise. Currently, the feature is being rolled out in nine countries: the United States, India, Mexico, Brazil, the United Kingdom, France, the Philippines, Spain, Canada, and over time it is believed that more countries will be added.
Another new feature is real-time detection of spam, at least for some users. If the SMS app thinks a text message may be spam, it alerts the user that the user can confirm or deny the suggestion themselves, which could also help improve Google’s algorithm. Over the past year, the feature has been rolled out in some countries, but it is now being rolled out more widely in the United States.