In the 2018 midterm elections, Twitter introduced tags that appeared on the profiles and tweets of U.S. election candidates to identify their campaign offices,media outlet The Verge reported. The company announced Thursday that it will use similar tags in candidate materials and tweets for the 2020 U.S. election.
In theory, when a user sees a special tag on a candidate’s profile or a tag posted to his or her tweet, the user can assume that the post is actually from that person (or his or her team). Tags should also help users separate real candidate accounts from fake accounts that could appear before the 2020 election.
Twitter says it will tag candidates for the U.S. House of Representatives, U.S. Senate or gubernatorial races as long as they qualify for the 2018 midterm elections. The labels look like this:
Because election dates vary from state to state, Twitter says election tags will scroll as candidates are eligible to vote. In addition, starting this week, the company said it would begin verifying candidates eligible for the U.S. primaries, so users will soon see more certification tags on some candidates’ profiles.
Twitter said it was once again working with ballotpedia, an election nonprofit, to help identify the accounts of candidates eligible for the election label.