Google launches Rotas Rurais project: solving the problem of 2 million Brazilians without addresses

Through cooperation with the Government of Sao Paulo, Google has recently successfully launched the Rotas Rurais project. The project plans to plan for more than 60,000 square kilometres to facilitate address for the 340,000 people living in the area. A total of about 2 million Brazilian citizens will receive services such as medical care, emergency and government identification when these residents are included in the new database.

Google launches Rotas Rurais project: solving the problem of 2 million Brazilians without addresses

As early as 2018, Google launched the open source Plus Codes project, which gives governments and citizens the ability to freely create their own addresses, regardless of remotelocation, political unrest or border changes. The Plus Codes project encodes and transforms geographic locations into six-digit codes, such as the MXQ4-M5 New York, where the Statue of Liberty is located. The Rotas Rurais project, launched, represents the first large-scale implementation of Plus Codes.

For the first six months of the project, Google will combine satellite imagery from Google Earth with other location data from Google Maps to map all dirt roads, houses and farms in the designated area. They then generate Plus Code for all homes, compile it into a database, and integrate it into government services. Plus Codes will serve as an official address and will be made available to state agencies and private enterprises at a later stage.

Google launches Rotas Rurais project: solving the problem of 2 million Brazilians without addresses

“The project has helped to improve the entire ecosystem of rural areas and will gradually expand to other rural areas,” said Joao Doria, the governor of Sao Paulo. We are investing heavily in the technological innovation of agribusiness to provide the state’s producers with the world’s newest technology, and fortunately we have succeeded. “

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