On the TGA conference, Microsoft’s Xbox executive, Phil Spencer, announced the Xbox Series X, apparently to the surprise of most people. It’s the first public appearance of the Scarlett project, and it’s also named, and it’s arguably the beginning of a generation at Microsoft. So why did Microsoft choose to unveil the new console at the TGA, rather than at next year’s E3, this year’s X019 conference?
In an interview, Phil Spencer said: ‘The creativity that the TGA promotes is also the pursuit of the Xbox series, so the TGA conference and SeriesX have the same vision. With that in mind, it makes more sense to show fans the future of the Xbox series in a venue that celebrates the achievements of the game and celebrates creativity.
“TGA is a big stage, and for us, it’s where we recognize the best creative capabilities in the industry, and innovation is why we built this console. “
“It’s not about our own desires, it’s about how we can create the next most creative, recognized, and most popular console.” We felt it was the right thing to say on the TGA stage, in a great game. “
Looking ahead, Spencer said the E3 would remain an important milestone in the Xbox Series X career: “I’m very, very excited about E3 2020, for us, this is going to be a major breakthrough, and we expect e3 to be the key.” “