Netflix first detailed subscriber sizes outside the U.S. on Monday,media CNET reported. Netflix’s biggest market for members remains the United States and Canada, but Europe, the Middle East and Africa (EMEA) have become its second largest market and are growing fast.
Netflix has long failed to disclose details of its international membership, even though it has outlined the size of its domestic business. But as competition such as Disney and Apple TV Plus grows, Netflix is more relaxed about refining these numbers and ratings statistics.
As of the end of September, Netflix had 47.4 million paid subscribers in Europe, the Middle East and Africa. That lags behind the 67.1 million Netflix subscribers in the U.S. and Canada. But user growth in Europe, the Middle East and Africa has been phenomenal, up 40 per cent from a year ago, compared with 6.5 per cent in the US and Canada.
Latin America is Netflix’s third-largest market, with 29.4 million members, up 22% year-on-year. Asia Pacific had the smallest number of users at 14.5 million, but the growth rate was even higher, at 53 per cent.
Netflix has the highest monthly subscription fees in the U.S. and Canada, charging an average of $13.08 per paid subscriber. In addition, the company charges $10.40 per user per month from Europe, the Middle East and Africa, $8.63 per user in Latin America and $9.29 in The Asia Pacific region.
The company disclosed the new figures before changing the way revenue is reported in the final quarter of 2019. The report, due out in January, will, of course, begin to detail the revenue and membership data by region. It comes after Netflix shared regional statistics for the past three years in a filing with the Securities and Exchange Commission on Monday.