Talk to Google’s chief innovation preacher: How can the 21-year-old stay innovative?

Larry Page and Sergy Brin first asked the question 21 years ago at Stanford University – “What if we could get anyone to download all the information on the Internet anywhere, anytime?” “From the beginning, staying innovative and explorer-minded has always been Google’s motivation and mission.

Remember last September, when Google announced that it was shutting down the email app Inbox, a loyal user and front-end developer Cody Ogden lamented that he was “the worst news ever.” “Well, it’s not the worst news ever, but it’s definitely the biggest impact on my personal life.” “

Innovation is inevitable, but success or failure is not the ultimate essential of innovation, learning in a quick experiment, to find effective solutions is the only way. That’s why Google has an internal Penguin Award, because there’s always one of the bravest penguins in the world, and it’s the first to jump into the water to take on or find food, or be the risk of eating for another person, explains Frederik G. Pferdt.

Frederik joined Google 10 years ago and the chief creative preacher manages a community of about 500 innovative preachers who are spread around the world and spend 20-30% time encourages your team to develop innovative thinking. “My job is to provide them with the tools and projects to train innovative thinking and mindsets, and youTube, Android, Google Cloud and others have innovative preachers. “

Talk to Google's chief innovation preacher: How can the 21-year-old stay innovative?

Google Chief Innovations Evangelist Frederik G. Pferdt Google

“One-third of Googlerhas has received innovation skills training,” Frederik told Geek Park. When we talk about innovation, we don’t mean a particular technology or product, but a general way of thinking. For example, you have to be empathy, empathy, be able to think, be willing to experiment and take risks. “

Frederik shared a story about working with the barrier-free team a few years ago and becoming aware of the importance of empathy. The Accessibility Team is Google’s internal team that uses technology to help people with hearing and visual disabilities solve their daily life problems. Voice-activated and voice-controlled technologies are undoubtedly extremely useful for people with visual disabilities, and with the development of artificial intelligence and machine learning, speech recognition accuracy is now as high as 98%. At first it was to meet the needs of a small group of people, but eventually because empathy evolved into a technology that benefited everyone.

Recently, Frederik G. Pferdt, Google’s chief creative preacher, chatted with the media, including Geek Park, about his innovative methodology. Why can 21-year-old Google remain innovative? For organizers, what needs to be done for the future. Frederik surveyed and compared 280 teams in Silicon Valley over the past two years, and what qualities do successful, productive, and innovative teams really have? Frederik shared.

Here’s a shared Frederik G. Pferdt theme with the theme of future-ready sms, compiled by Geek Park:

Overcoming negative bias

What kind of thinking is important for the future? How does the organization respond to the future? How to better create an environment that breeds innovation? First, what is the future? The future has three characteristics, the future is uncertain, the future comes to us at an exponential rate, technology leads us to the future, but creativity is the power to portray the future. Because when we think about the future, we have to think about what kind of thinking can create a future that we really want and what we really want. I explain edited with one question, first of all, we look at the four equations.

Talk to Google's chief innovation preacher: How can the 21-year-old stay innovative?

Today we should be optimistic, especially in the face of the future, to overcome this negative bias . . . Google

You will notice that the third equation is wrong, and this is when we will focus on the wrong subject, which is actually a “negative bias” that exists in everyone. Negative bias is a natural consequence of the evolution of the human brain, because thousands of years ago the human environment is harsh, such as in the desert or jungle, so the brain to focus on the adverse environmental factors to human son, human son can survive. But today, we need to change the way the brain thinks. Today we should be optimistic, especially in the face of the future, to overcome this negative prejudice.

As shown in the previous picture, the cup with half a cup of water is filled, the person on the left is more negative, they are concerned about the empty part of the cup, the person on the right is very optimistic, they see the cup has the water part. I believe that everyone is creative, everything is possible, the key is to overcome negative prejudice, so we need to use optimism to solve all kinds of problems, explore all possibilities.

It all starts with the right questions.

At the same time, also need to maintain a curious attitude. Good questions bring opportunities, and of course everything should start with asking the right questions. If you’re going to inspire an organization or team, you’re going to be very optimistic, and you’re actually going to ask more if… What’s going to happen? “What if.” Let me give a few examples.

What if we could make anyone download all the information on the Internet at any time, anywhere? That’s a question that two of Google’s founders asked 21 years ago at Stanford University. The issue still inspires 117,000 Google employees worldwide.

What if we could launch a rocket and land safely on a planet and refuel again to actually make the journey into space? This is the question SpaceX first gave itself. The question came from my friend, a family of four who live on the outskirts of San Francisco, and they asked what would happen if our lives were zero waste. Their family produces waste each year and only needs a 300ml cup to be loaded.

In fact, there are many companies and organizations in addition to Google that treat the so-called improbable with a rational “neglect” attitude. For me, the two most inspiring questions are what happens if everyone is educated, and if everyone can access the Internet. These questions can drive more people and inspire more people to think about them, not necessarily answer them.

When we ask questions, we must maintain an open mind, to share these issues with others. In an organization, if we can make everyone ask their own questions boldly, we can create an open mind, and we can even have a ritually open mind and let the problems be shared among our employees. It is because of the open mind, we can work together, only global collaboration, so that every company, organization, individual to solve the biggest problems we face.

Encourage risk-taking and innovation

When the problem is shared, new ideas, innovations, and technologies are raised, and then people’s negative prejudices come up to debate which ideas don’t work. Instead of answering yes but… Looking for ideas that don’t work, it’s better to change a word and answer yes and… Inspire creativity with these two magic words.

As a leader, when someone else comes up with a new point of view about you, you must pay attention to the way you answer. If you’re using yes but… There’s no doubt you’re excluding yourself from innovation, if you’re using yes and… You’re actually taking a risk and integrating yourself into innovation. Doing so does encourage innovation, which typically increases innovation by 10 times.

When a new idea is affirmed, experimentation should begin immediately, and I believe that the road to success is paved by countless experiments. Quick experiment and know what works and what doesn’t. Starting with a small experiment, a small prototype starting to learn quickly, it seems that everyone in Silicon Valley is eager to fail and make mistakes. But it’s not like that, no one’s going to come up to me and say, “Frederik, I want to fail.” “In fact, people learn quickly through trial failure, so we should encourage people to try more.

Over the past two years, we’ve conducted a survey in Silicon Valley that looked at and compared 280 Silicon Valley teams to summarize which successful, productive, and innovative teams? Which teams are unsuccessful, unproductive, and uninnovative? We have the following amazing discoveries.

First of all, the team that performs the most in terms of productivity and innovation, they are always the most secure team, and when we build a team, we don’t just focus on its diversity, but it’s inclusive, so that every member of the team feels that their voice sits and is encouraged when they express their views. We share this finding with organizations around the world, not just within Google. What we want is that when you’re “taking risks”, when you’re trying something new, you shouldn’t feel that risk-taking will fail, fame and wages will suffer, and you should feel that “risk-taking” is safe.

How do we encourage people to take risks? I think we should follow the example of nature. Penguins are a very interesting species, and when penguins are about to get into the water, there will always be the first penguins to jump into the water first. We call the first penguin to jump into the water as the bravest penguin. It’s the first to jump into the water, and half of it is likely to find food. The other half is likely to be someone else’s food. So in an organization, we’re going to find a penguin who’s willing to jump into the water first, and it’s the employee who’s more likely to find new products, services, and markets, and we’re going to reward that. So that’s why at Google, I created an award called the Penguin Award, which encourages employees who dare to take risks and take the first water test.

From someone else’s point of view.

Let’s look to the future, and when we talk about how to develop future-ready thinking, the most important thing is to cultivate empathy. Empathy is very important, because a good solution must be from the perspective of others to think about the problem. I realized that a few years ago, I worked with the Accessibility Team, a team that uses technology to help solve the daily life problems of people with hearing and visual disabilities, and that teams are inspired to learn quickly by the blind.

Voice-activated and voice-starting technology is very useful for the blind, with the development of artificial intelligence and machine learning technology, speech recognition accuracy of 98%, meaning that mobile phones can basically interpret human speech. So technology inspired by a small number of people will eventually help everyone search and control computers and smartphones with their voice. So I encourage you to think and feel more from the perspective of others, others can refer to colleagues, superiors, competitors, customers and users, only in this way you can develop solutions to help everyone.

I’m at Google to help everyone build empathy, we care about our users, and we believe that as long as we focus on them, everything else will come to an end. This is one of Google’s three values of respect, three respect means respect for users, respect for opportunity, respect for each other. (respect user, respect OPPOrtunity, respect each other)

The last thought I want to share is also what I think is extremely important. Innovation begins with the transcendence of the limits, which is an explorer mentality. We were born with this mentality, when we were children, we learn very quickly. In fact, every one person’s life is with this explorer’s mentality, when we are still very young is learning very fast, as we grow up, we must keep such a kind of exploration mentality, mining possible, “neglect” impossible.

Here’s a summary of my sharing, the first to maintain the spirit of optimism, good at asking questions, often with yes and … Replace yes but… At the same time, the courage to continue to experiment, to maintain empathy, so as to explore more possibilities. How do I maintain my explorer mentality? For example, you never go to the same hotel twice on business, and you never go to the same restaurant twice for dinner. In fact, you can try, whether in your life, or work, constantly try new things.

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