Apple’s new Bluetooth noise-cancelling headset, the AirPods Pro, has been in hot demand since its launch in October and sold out before the Christmas holidays, suggesting that the company has made another “explosive” product. Analysts had previously forecast this. Wedbush analyst Dan Ives said in November that AirPods Pro was “the star of the Black Friday and holiday season” and predicted a shortage of products.
Ives expects Apple to ship 65 million AirPods in 2019 and 85 million to 90 million by 2020. (This figure includes cheaper “regular” AirPods models.) )
The AirPods Pro was out of stock at Apple stores in November, when orders didn’t arrive until after Christmas. But then AirPods Pro was still in stock online and at many other retailers, including Target, Wal-Mart and Best Buy. At present, most retailers are out of stock on their official websites and brick-and-mortar stores.
It comes as Apple reports that it is expanding production of AirPods and AirPods Pro headsets, requiring both U.S. manufacturers and Chinese contract companies to double production to cope with rising consumer demand.