Coca-Cola recently launched a new Insiders Club subscription service that will give subscribers the opportunity for the company to launch a new drink next year,media reported. It is reported that the subscription service monthly fee of $10, if consumers choose to buy a one-time half-year member then can enjoy a little discount – the total amount of $50. In addition to drinks, the subscription service will offer some “surprises and giveaways.”
The subscription service was launched by Coca-Cola North America, which said the initial 1,000 membership places were snapped up within three hours. Those who want to register can join the waiting list to qualify for the next batch of subscriptions.
Coca-Cola says it may also expand its membership in the future.
It is understood that Coca-Cola Insider club members receive a box every month, such a service will last six months.
Coca-Cola is expected to get more people into its subscription service after the first June subscription, but unfortunately no details have been released. It is also unclear when Coca-Cola will begin shipping for those who subscribe.