Online celebrity game host Ninja and Adidas launch first co-branded sneakers on December 31

Tyler “Ninja” Blevins, the host of the online celebrity game, has finally announced the first sneaker signed with Adidas after joining Microsoft’s Mixer live platform and announcing a new chapter. The product is “Ninja” in appearance and features an iconic blue-and-white color scheme with the Ninja logo and “Time In” embellishment. Interested friends can buy from December 31 for $150 (1050 RMB) for adults and $120 (840 RMB) for teens.

Online celebrity game host Ninja and Adidas launch first co-branded sneakers on December 31

(Image via TheVerge)

Ninja’s partnership with Adidas was announced in late August, but there was no immediate launch of the joint perimeter.

Online celebrity game host Ninja and Adidas launch first co-branded sneakers on December 31

In fact, before announcing his move from Twitch to Mixer, Ninja himself often wore Adidas clothing during the live broadcast.

Online celebrity game host Ninja and Adidas launch first co-branded sneakers on December 31

Jessica Blevins, who runs Ninja’s brokerage, told Business Insider that part of the reason for the job move is that there are too many restrictions on new contracts proposed by the Twitch platform, such as developing their own brand outside of the gaming space.

Online celebrity game host Ninja and Adidas launch first co-branded sneakers on December 31

But after jumping off the Mixer live platform, Ninja made a successful endorsement deal with Adidas, appeared on “The Masked King” and even made a guest appearance in the upcoming “Free Man” movie” for “Little Little.”

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