While analysts and Wall Street like to use “shipments” as a sign of smartphone leadership, the real hallmark of leadership comes down to who is making more money. It’s worth noting that Apple has been a big smartphone profiter for years. In its latest third-quarter report, Apple earned 66% of the smartphone industry’s profits.
Among high-end and high-margin smartphone users, Apple has a strong reputation for user loyalty, which is why, while apple has fallen off the sales list, its profits have been the envy of other handset makers.
At the same time, with its service strategy, continuing to pursue paid subscriptions in the high-end user base can ensure that Apple will still be able to live well in the years ahead, even if it is “no longer innovative”.