BMW Motor Group announced Thursday that it has sold more than 500,000 electric vehicles worldwide and broadcast the landmark event live on Twitter, in what many see as a light-hearted move for Tesla CEO Elon Musk. Last month, Musk sent a series of digital tweets on Twitter hinting at the progress of orders for Tesla’s electric pickup, Cybertruck. On November 24th, for example, the billionaire tweeted “200,000” and a few days later “250,000.”
The tweets prompted a flood of comments, especially about what Musk called “orders” and many people speculating about the meaning behind those numbers. On Wednesday night, BMW began following Musk’s example, posting a series of numbers on Twitter, starting with the “499820.”
As of Thursday, the countdown to the tweet was over, with BMW explaining that it had sold half a million electric cars. That’s the equivalent of selling an electric car every four minutes, the company said.
“Half a million vehicles are the best proof that our various electrified vehicles are meeting the needs of our customers,” said Oliver Zipse, BMW’s chairman, in a statement released Thursday. He added that BMW was “dramatically accelerating” and aims to get 1m BMW electric cars on the road “within two years”.
BMW, which currently offers 12 electric cars, hopes to have half of its cars sold in Europe by 2030. In addition to companies such as Tesla, some of the auto industry’s major players are now taking big steps in the electric car sector.