Bing is often seen as Google’s only alternative, according tomedia reports, and to be honest, Microsoft is the only tech giant that continues to invest money in its search engine business, in addition to its Mountain View rivals. According to Microsoft’s own data, Bing is bundled into Windows 10 and other companies, and the search engine is now the second most popular search engine in the United States, accounting for 33% of the total.
But a study from Standard shows that while Bing has a large market share, that doesn’t mean it’s necessarily capable of delivering the best search results.
The researchers compared the first 50 results of 13 different queries on Bing and Google and found that Microsoft’s search engine showed links to spread false and misinformation more frequently than Google.
For example, for the “White Helmets” group, the Syrian Civil Defense, Bing showed at least 12 of the top 50 search results that provided false information or came from untrustworthy sources, compared with three for Google.
Bing is once again lagging behind Google in terms of content related to the plot.
For example, when a user searches for fluoride, they may get content that accuses the U.S. government of poisoning its citizens, and when they search for the Sandy Hook Elementary School shooting, they may find that it is a hoax. None of Google’s top 50 search results showed conspiracy-related content.
At the same time, Bing also shows more information about Russian propaganda than Google, and more links to RT and Sputnik on Microsoft’s search engine than Google.
Microsoft hasn’t commented on the study yet, but the company often boasts that Bing is bigger than users think, so it’s likely to be interesting to see what it thinks about the findings.