Report: Mixer and Facebook Gaming are encroaching on the Twitch and YouTube markets

In October, A report released by StreamElements in partnership with Stream Hatchet showed that Microsoft’s Mixer share of the streaming market was only about 1%, significantly behind Google’s YouTube and Amazon’s Twitch, according to a report released last October by StreamElements and Stream Hatchet. This year, StreamElements released a new report in partnership with Arsenal.gg. This year’s report looks like good news for both Microsoft and Facebook.

Mixer and Facebook Gaming, both 3% of the market in the streaming wars, are slowly encroaching on twitch and YouTube’s dominance. Last year, both platforms had a market share of only 1%, and Twitch accounted for the majority of the market – up to 75%. Google has a 22% market share. Now, while the overall ranking of the list has not changed much, both Twitch and YouTube have seen some declines, at 73% and 21%, respectively.

Report: Mixer and Facebook Gaming are encroaching on the Twitch and YouTube markets

This year, every player in the game has made some investments in content, with Mixer poaching streaming creators like Ninja and Warner from Twitch and Facebook Gaming has acquired creators such as The Shimed Toast and ZeRo. YouTube has also poached some streaming creators from Amazon’s platform, but Twitch is also taking control by targeting some of the more influential creators. But none of these changes has had a significant impact on market share.

Of course, it’s worth noting that all platforms grew in 2019 in terms of total viewing time, a natural result of a relatively new market. As the smallest player on the market, Mixer and Facebook Have the largest percentage growth, with YouTube the least growing.

Report: Mixer and Facebook Gaming are encroaching on the Twitch and YouTube markets

The report also covers many other aspects of streaming, but another big finding is that “Night of the Fort” has seen a significant drop in popularity, with its viewing time on Twitch down 28 per cent from the previous year to second place. The League of Heroes, the game that has been the most watched game for seven years in a row, is now regaining its no.1 spot. The report also points to a growing increase in non-gaming categories, with the Just Chatting (formerly known as IRL) and ASMR categories particularly eye-catching.

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