Kuala Lumpur, Malaysia, 20 December 2019 – This week, OPPO APAC Strategy Launch was held in Kuala Lumpur, Malaysia, for asia-Pacific market industry chain partners. It announced OPPO’s new business layout and development strategy for enterprises in the 5G era, and announced the opening of opPO Asia Pacific Center in Kuala Lumpur.
In addition, 15 new operators from the Asia-Pacific market will join the OPPO 5G Landing Initiative (5G Landing Project) at this event to work with OPPO to accelerate the commercial landing of 5G in the Asia-Pacific region. The future OPPO will rely on the Asia-Pacific Regional Center, more closely with the industry chain, including carrier partners, upstream and downstream partners, to bring Asia-Pacific users a leading 5G experience.
15 Asia Pacific carrier partners join OPPO 5G landing operation
At the same time, the live OPPO 5G CPE T1 and Enco Free wireless headphones were officially unveiled, and cloud gaming equipment, AR glasses, off-screen camera concept machineand and other products.
According to GfK, the Asia-Pacific region accounts for 50% of global smartphone sales in 2019 and will continue to grow in the future on the back of a demographic dividend. The arrival of 5G will not only bring 170 million growth space to the global smartphone market, with the Asia-Pacific market in 2020 to gradually launch 5G commercialization, the Asia-Pacific market will give birth to unprecedented opportunities for development. At the same time, the emerging Asia-Pacific region’s market for technology consumer goods (including IoT) will grow at the fastest rate in the world in 2020, reaching 5%.
The Asia-Pacific market is the starting point of OPPO’s global business expansion, and after ten years of development, OPPO’s cumulative active users in the Asia-Pacific market will soon exceed 100 million. Thanks to professional team building and management, a strong network of partnerships, and a quality product and service experience, OPPO is the leading smartphone brand in the Asia-Pacific region.
The arrival of a new generation of mobile communication technology will lead to new industry opportunities. OPPO upholds the concept of “brand internationalization, operation localization”, is committed to integrating global advantages of resources, enabling local market development.
On the one hand, OPPO is continuing to strengthen the innovation climate and capabilities. In the next three years, OPPO will invest more than $7 billion in research and development, and in addition to constantly focusing on cutting-edge technologies such as 5G and 6G, artificial intelligence, AR, and big data, it will also build the core technology of the underlying hardware and software engineering and system capabilities, and continue to explore the infinite possibilities of the age of integration of everything.
“OPPO has long been more than just a mobile phone company, and smartphones are just a carrier for OPPO service users, ” said Wu Qiang, vice president of OPPO and president of global sales. OPPO will continue to enhance its capabilities in hardware, software and services, and lay out the IoT space, creating more business opportunities in the future with customers and partners around the world. “
Wu Qiang, Vice President and President of Global Sales, OPPO
Second, OPPO will continue to strengthen its Asia-Pacific market operations through the Asia-Pacific Center, with further full support in local talent recruitment, regional key channels, operator customer service, customized product development, and brand co-marketing.
“We have a higher development goal than ‘market share leader’, which is to become a full-fledged leading brand in the Asia-Pacific market. “OPPO’s business is no longer limited to smartphones, we will launch multiple IoT devices for individual and home applications, and will provide more digital content and mobile Internet services to our large user base,” said Yi Jun, President of OPPO Asia Pacific. By setting up the Asia Pacific Center, we will connect all markets and develop strategies that are closer to the market, we will connect all partners to identify more opportunities and create more value, and we will connect consumers with more smart terminals for a more complete and exceptional experience. “