“The first step of The Magic is ‘connecting’, and today we’d like to solve the problem sione sly encounter. Standing at the 2019 mark, Zhang Wenjie’s focus on Tencent’s various layouts in the Internet of Things (IoT) is still the word “connectivity”. That makes Tencent different from most companies on the IoT circuit. The Internet of Things starts with connectivity, and in the last two years, more of the focus of intelligence has been on.
From the Internet of Things to Smart Networking, the industry has experienced the upgrade of networked hardware to smart hardware over the past decade, the transformation from The Internet of Things to Smart Networking, and the strong rise of IoT, AI, and now 5G.
If you look at the overall industry trends, 2019 is a key year for AIoT convergence, and a year of massive “invasion” of the Consumer Internet of Things to the Industrial Internet of Things.
For Tencent, 2019 is equally critical.
This year, Tencent’s full line of products in the ioT field has been introduced. Since March this year, the average monthly release frequency of a core product, so that Tencent in a year to complement the IoT field of the “cloud pipe side” system, but also let Tencent have the underground at the end of the Tencent Cloud IoT Eco Summit for the first time to formally position itself as a “full link Internet of Things infrastructure builder.”
Tencent released at the end of the year a super-small program called “Tencent Lian” (weChat small program as the application carrier of the service platform), once again Tencent’s deployment in the ioT field back to the Internet of Things “connecting” source, thinking about how to solve this “has not been solved.”
Go around and go back to Tencent at the source of the IoT
The Internet of Things starts with connectivity, and in the last two years, more of the focus of intelligence has been on.
In the change of Internet of Things to smart networking, Ali and Baidu, the big three chinese Internet giants, in the same emphasis on the cloud team at the same time, in 2019 in the cloud team name to add the word “intelligent”.
In November 2018, Ali Organization Structure was overhauled, Ali Cloud was upgraded to Ali Smart Cloud, and in April 2019, Baidu Cloud was upgraded to Baidu Smart Cloud. For the intellectual obsession, Ali and Baidu almost to be engraved on the brand, engraved into the bone.
In this regard, Tencent seems to be slightly behind, although Tencent “930 structural adjustment” to enhance Tencent Cloud in the group’s strategic position, but so far no similar action.
The Internet of Things business, which is located under each cloud team, is inheriting this tone, Ali and Baidu have respectively laid out AIoT platforms, systems, chips, hardware, emphasizing the importance of data intelligence;
“We’ve seen a long time coming to AIoT – creating data through connectivity, creating value through data, and then serving users at value, a product chain. But the first step of The Magic is ‘connecting’, and today we’re more like lying about the problems we’ve encountered in the first step. ”
As Tencent’s actual product leader in the field of the Internet of Things, and was once the head of Tencent Cloud AI platform, Zhang Wenjie, general manager of Tencent Cloud AI platform and Internet of Things products, explained Tencent’s thinking on the Internet of Things to the media.
Obviously, in the first year of Tencent’s massive foreign official announcement of the Internet of Things deployment, it is ultimately hoped to return to the source to solve this has not been resolved the connection (cloud on the device) problem.
That’s why Tencent’s last IoT product, released in 2019, was a 14-month-old software developed internally called Tencent Lian.
Tencent’s IoT portal is software!
In 2017, there was an entry battle in the consumer Internet of Things.
What is the entrance to the IoT?
Smart speakers? Smart TV?
Or a smart door lock? Smart camera?
At that time, in this debate, almost all kinds of intelligent hardware have been named “IoT entrance”, but also a lot of success.
As for this debate, a relatively uniform answer is that ioT will have multiple portals (distributed, pan-centric) in the future. This answer is reflected not only in Huawei’s “1 plus 8 plus N” full-scene strategy, but also in Xiaomi’s “1 plus 4 plus X” intelligent hardware open ecology.
As also involved in smart hardware such as smart speakers, smartwatches and other smart hardware Tencent, there is no like Huawei, Xiaomi to do mobile phone investment, nor like Ali, Baidu to do smart speakers the same strength, after years, finally in WeChat to find Tencent’s unique IoT entrance soil.
“In 2014, after the rise of the Internet of Things, the problem of device interconnection has not been solved, we can think about this problem from the data reverse: if different enterprises, different brands can not achieve interconnection, can we through one of our WeChat program such an entrance to achieve the interconnection of smart devices, or even solve” Cost, experience, and connectivity? ”
Tencent, which is defined as a “super-small program”, was born.
“Tencent Connected is an important application portal that we are positioning in the service to take the consumer Internet of Things as a starting point, and we want to take IoT one step closer to users. ”
This is Tencent Cloud IoT platform product director Zhou Jiaxin gave Tencent Lian this brand positioning of this new brand.
On December 20, Tencent Cloud first launched Tencent’s connected service platform and its app portal for WeChat’s small program at the Tencent Cloud IoT Eco Summit.
Consumer grafting social, software-based IoT entry sounds like a good idea.
However, despite the social integration with Tencent’s good, this idea is not easy to practice.
Based on IoT Explorer, Tencent’s development team, after 14 months of research and development, finally designed Tencent’s first version of the product and began to test it with in the first batch of partners.
“For 14 months, we went from the device definition of this product, the definition of various parameters, to the definition of the entire communication specification, the protocol definition of the communication link, and finally virtualized the entire development link of the device cloud, and provided a small program on the application side.” ”
When the final slightly thin program presented in the microletter, its overall perception is actually a lot different from the practical significance Tencent wants to give this product. In an interview, Zhang Wenjie also repeatedly stressed, “Tencent Lian is a small program, but it is not an ordinary small program.” ”
Tencent is not only a small program, it is also a bridge between B-side manufacturers and C-side users, but also to aggregate a large number of advantages of Tencent’s internal brands and content open service platform.
Or you can combine with Tencent’s official standard answers to understand: Tencent Lian is a set of C to B open platform services provided by Tencent Cloud for the Internet of Things industry.
With this platform, in addition to providing users with an IoT portal, Tencent has a bigger ambition to open up the Consumer Internet of Things and the Industrial Internet of Things.
At the beginning of Tencent’s development, Zhou Jiaxin and his team were considering how to pull the industry through the problem of fragmentation of the Internet of Things market. In the end, Zhou Jiaxin and his team worked a little bit on the development model:
First, in order to attract industry partners to join, the use of convenient development model, partners can be in three to five days to achieve the rapid launch of products;
Second, we will give some brand partners based on Tencent’s secondary development capabilities (providing SDK, APP open source code), so that brand manufacturers to develop their own brand content;
Third, we will cooperate with Tencent’s partners on the brand, and gather cooperation within Tencent, such as the enterprise WeChat, QQfamily brand resources.
Subsequently, for this super-small program, Tencent Cloud for such as remote control master (remote control), Wishida (curtains), Baotai Electronics (switch), Shixintong (door lock), palm technology (wearable), Zhong Zhiyun (education) and other partners for internal testing.
It can be seen that Tencent Lian is an IoT portal for C-side users, and also an IoT development platform for B-side users.
In addition, Tencent Lian is the last piece of the puzzle that Tencent will add to its “full stack of products and services” for ioT at the end of 2019.
One year to complement the cloud side, Tencent busy 2019
It is no exaggeration to say that 2019 can be called Tencent Cloud’s IoT New Year.
As a reporter in the field of the Internet of Things, I’ve been anxious about Tencent. In the previous five years, when Ali, Baidu, Huawei, Xiaomi and other enterprises are concentrating some of the advantages of resources to deploy IoT or AIoT this track, for the Internet of Things, Tencent did not do much to speak out, even after the “930 structural adjustment”, more emphasis on the industrial Internet, is “rooted in the consumer Internet, embrace the industrial Internet.”
In his 2018 open letter, Ma huateng first discussed Tencent’s “930 architecture adjustment”, saying:
“With the digitalization process, the main battleground of mobile Internet is moving from the consumer Internet in the first half to the industrial Internet in the second half. Next, Tencent will take root in the consumer Internet and embrace the industrial Internet. ”
Although Tencent is talking about the consumer Internet of Things, industrial Internet of Things and friends in the consumer Internet of Things, industrial Internet of Things can be said to be only the difference between old bottles and new bottles, but in 2018 this time node to see, when the dispute, Tencent does not have too many external deployment or open platform, system such as “hard currency”, people feel like a trance, Will Tencent miss an era?
“930 changes”, Tencent accelerated the pace of the ecological construction of the Internet of Things. ”
At Tencent Cloud IoT Eco Summit, Tencent Cloud Vice President and General Manager of Network Platforms, Yan Xian, saw the “930 change” as an inflection point in Tencent’s cloud layout IoT, an acceleration that is particularly evident in 2019.
Since March this year, Tencent Cloud has “complemented” the entire product system of cloud tube side-side in the IoT field within a year with an average monthly release frequency of a core product. One can’t help but think of the Internet circle’s previously popular “Ali’s operation, Tencent’s products, Baidu’s technology.”
Specific Tencent Cloud IoT-related key product release information collated as follows:
In November 2018, Tencent Cloud launched the Internet of Things Communication Connection Platform (IoT hub);
In March 2019, Tencent Cloud launched the Internet of Things Device Authentication Service (IoT TID);
In May 2019, Tencent was elected to the Board of Directors of the LoRa Alliance and released the Internet of Things Community Platform (Tencent Things Network), Tencent Cloud LPWA Internet of Things network;
In June 2019, Tencent Cloud made its debut Tencent Smart Edge Computing Network Platform (TSEC);
In July 2019, Tencent Cloud launched the Internet of Things Development Platform (IoT Explorer);
In August 2019, Tencent Cloud launched Tencent Cloud to launch the Internet of Things Edge Computing Platform (IECP);
In September 2019, Tencent Cloud announced that TencentOS tiny, a lightweight IoT real-time operating system developed and developed by open source;
In December 2019, Tencent Cloud released the entrance of Tencent’s continuous C2B service platform and its super-small program application, and opened up public testing.
During this period, Tencent also focused on promoting the overall product deployment of IoT, the “full stack of IoT products and services”, at Tencent’s Global Digital Ecology Conference in Yunnan and Shanghai in May and November, and at the Tencent Cloud IoT Eco Summit in December.
In addition, as far as Tencent’s IoT product matrix is concerned, there are two things to note:
First, Tencent’s IoT product matrix includes an IoT Video that Tencent officially positions as the “Video IoT Cloud Platform focused on PaaS services”, which is also the layout of Tencent’s video IoT, which is now the subject of much attention. Prior to this, Ali’s Link Visual and Baidu’s VideoMind were also deployed in the field of video Internet of Things;
Second, the Internet of Things platform as the core representative of the Internet of Things era, the (Internet of Things) platform war in 2018 from white heat gradually turned to the search for connectivity, in Tencent this year’s “full stack of IoT products and services” deployment system does not seem to see the role of Tencent Internet of Things platform, in fact, because Tencent will be the Internet of Things “connect” and The two main features of “development” are released in two parts, which can be understood as “Tencent Cloud IoT Platform . . . IoT Explorer and IoT Hub”.
At the Tencent Cloud IoT Eco Summit, Tencent also announced the latest platform architecture for ioT Explorer IoT development platform, as shown in the following image:
Tencent’s previous deployment of 5G has also been linked to this development platform – based on ioT Explorer platform to provide 5G Internet of Things application development capabilities, Tencent released the 5G Internet of Things development kit (SDK s. TSEC , IoT Explorer), according to Tencent Cloud Network General Manager Wang Yachen, This suite has four main capabilities: Remote Operations, QoS Acceleration, Edge Computing, and Flexible Networking.
In addition, Tencent’s 5G development framework with Huawei, ZTE and Trans-Fars will also be open edged on IoT Explorer, according to Wang.
In 2019, Tencent is really busy. In the first year of the restructuring, onlookers focused on Tencent’s newly established Cloud and Wisdom Industry Group (CSIG). Also in the same year, when the industry will enter the Internet of Things this fast lane is still in doubt, Tencent gathered to release the “full stack of IoT products and services”, finally played the Internet of Things card.
“In fact, Tencent is a very pragmatic company, we do a lot of things, and then in a suitable point in time to quickly do some sound, this is Tencent’s entire gene and culture decided, I think is low-key and pragmatic. ”
Zhang Wenjie’s low-key interpretation of Tencent may also explain why Tencent missed IoT’s best years.
As for why we chose to launch IoT products and IoT strategies in 2019, Tencent’s official answer is, “At this point in time, all of our products are in a phase of maturation.” ”
Zhang Wenjie explains the actual performance of this maturity in 2019 in three ways:
First, from the industrial point of view, this year is the new year of 5G, 5G landing let us see the hope of solving the connection problem, so that all kinds of connections are possible;
Second, from Tencent’s own point of view, we have been laying out IoT products, but if the layout products are released, no application scenario is not appropriate;
Third, from an IoT perspective, we’ve been emphasizing user-centric (user experience) and how IoT technology can help us change lives, which is consistent with our company’s overall strategic positioning.
In 2019, 5G has brought the possibility to solve the Internet of Things connectivity problem, the Internet of Things can bring the user experience further enhanced, Tencent’s own IoT product system gradually entered a mature stage.
Tencent will focus on the deployment of the Internet of Things in 2019 this track is also due to one reason: Tencent’s structural adjustment, CSIG and Tencent Cloud in the group’s position in the rising position, and the attendant industrial Internet (or industrial Internet of Things) large-scale deployment and development of the need.
Cloud Department Leads IoT, Group Military Approach Warfare
On September 30, 2018, six years later, Tencent again underwent a restructuring, after adjustment, the original seven business groups (BGs) were restructured and integrated, and the newly established Cloud and Smart Industry Group (CSIG), Platform and Content Business Group (PCG) was established.
Why is Tencent making this architectural adjustment?
Tencent’s official explanation at the time was: “On the basis of connecting people, connecting digital content and connecting services, Tencent hopes to further explore the convergence of social, content and technology that is more suitable for future trends, and promote the upgrading of the consumer Internet to the industrial Internet.” ”
This can also be seen as a sign of Tencent’s formal transition from the mobile Internet era to the Internet of Things era.
In this process, the industrial Internet has been mentioned many times on various occasions as Tencent’s “second half” strategic objectives, at the same time, Tencent Cloud’s strategic position has also been greatly enhanced.
There is no suspense, following Ali Yun, Baidu Cloud respectively led Ali, Baidu’s Internet of Things strategy upgrade, this time it is Tencent Cloud to pick up this baton.
It can be said that the overall Internet of Things strategic upgrade of major companies will penetrate into all sectors of the company, all levels, Tencent is no exception.
“We will have products in the technical level division of research and development, and then Tencent Cloud as a unified export export products. ”
What levels and departments does a product or program go through when it goes a loop within the company?
Take industrial quality inspection as an example,
From the front to the back end, sales, architects, solution architects, products, algorithm development (including engineering and core algorithms) are involved in turn.
The proportion of research and development work is probably understood as: algorithms account for 30%, algorithm engineering accounts for 30%, product output accounts for 30%, and user experience accounts for 10%.
“In Tencent’s case, in the entire research and development system of specific solutions for industrial quality inspection, Tencent Yutu is responsible for the algorithms they are good at and outputs the final algorithm to us (Tencent Cloud), and we engineer how the algorithm solves the actual problems of users, and ultimately is responsible for the output of the entire product.” ”
“This solution for B-side applications is to use the group military approach, where everyone and each department focus on what they are good at doing the job.” ”
With this “group military approach to combat”, Tencent has deployed three main directions in the field of the Internet of Things:
Pan-mutual, covering games, creative, e-commerce, logistics, life interconnection, industry tools and other fields;
Pan-enterprise, covering finance, transportation, energy, electricity, radio and television and other fields;
General administration, covering smart cities, smart communities, smart buildings, medical care, education and other fields.
What WeChat and QQ mean for Tencent IoT
From the Internet era to the mobile Internet era, WeChat, QQ two social products laid Tencent’s status. In the age of the Internet of Things, these two have accompanied Tencent to play Jiangshan’s mammoth will be how to deploy, can also accompany the lord to continue to open up territory, continue to brilliant?
At least in Tencent’s view, the status of online social in the same era is uncertain, and WeChat and QQ will continue to pave the way for Tencent’s continued deployment in the Internet of Things.
Tencent Lian is based on WeChat (for the application carrier) developed, paving the way for Tencent Internet of Things track the first brick.
Since 2014, the Internet of Things has seen a number of burst smart hardware including smart speakers, smart table lamps, smart TVs, and many manufacturers have eaten the first wave of dividends brought about by the technological change of the Internet of Things.
Nevertheless, the most basic connectivity problems of the Internet of Things have not been solved so far, which makes most products in the smart hardware market “good product sales, Good Internet of Things platform access scale, but user activity is not optimistic phenomenon.” ”
User activity is not high, the key problem is the user experience is not good.
It is also based on this consideration, Tencent wants to pull through the industry resources, with WeChat, a more than 1 billion users, WeChat program daily live more than 300 million social platform to change this situation.
To improve the user experience, we must integrate industrial resources to solve the connectivity problem.
“The development platform behind Tencent Connect (IoT Explorer) has a low enough development threshold of its own, including the rapid connection of Tencent Cloud’s computing storage resources through IoT Explorer, and we have connected more than 30 major head distribution modules and chip manufacturers in the industry in IoT Explorer. Three to five days can be achieved on the customer manufacturer’s device line. ”
Of course, this kind of work is not just Tencent is doing.
The establishment of the Internet of Things ecology, the convergence of industrial chain upstream and downstream manufacturers and brand product manufacturers, through chips, modules, programs, brand products to form a huge legion, to cover the daily life of consumers of all kinds of equipment, so as to solve the problem of connectivity.
This is the Internet factory including Ali, Huawei, Baidu, Xiaomi are using or open, or closed ecological play.
What are Tencent’s advantages in this regard?
Tencent Cloud team summed up the advantages into three points: openness, ease of use, diversity. “One of the most important things is openness. ”
Including the above mentioned Internet manufacturers are moving towards these three points, but for the time being, the ability of each family in the above three characteristics is slightly different.
Tencent’s real advantage is still the super traffic and operational capabilities brought about by the entrance of the social platform to the industry chain upstream and downstream manufacturers and brand manufacturers to attract, and this will be the formation of a virtuous circle brought about by the growth rate and scale.
Also as a successful product in the social field, will Tencent establish ioT portal on QQ based on Tencent Connected?
Tencent lian this release of products is Tencent based on WeChat implementation of the entry level products, because WeChat, QQ for users of different age levels, now facing the group of cooperative enterprises (user groups) may be more in WeChat, and then will be based on different user scenarios to develop QQ this line.
“Tencent will next use QQ, WeChat, enterprise WeChat to export Tencent’s ability. Standing on the podium at the launch, Zhou Jiaxin also played through again.
Ten years of IoT, Tencent is in no hurry
In 2019, after the “930 architecture adjustment” by the new business group CSIG,” Tencent Cloud led by a year in the IoT track with nearly a monthly frequency of a core product deployment of “full stack IoT products and services.
However, Tencent’s pace seems to be slowing down for a giant company that has risen in the Internet age and has undergone the baptism of the mobile Internet age:
In 2017, the Internet of Things entrance debate, Tencent did not hit the money;
In 2018, the battle of the Internet of Things platform, Tencent did not participate;
In 2019, when AIoT has become a corporate strategy for friends, Tencent wants to solve the “connectivity problem”.
Ten years of IoT, Tencent doesn’t seem to be in a hurry, and it seems to have other ambitions.
As the final countdown enters 2019, two words from Tencent’s first public IoT strategy at Tencent’s Cloud IoT Eco Summit seem to answer this question:
“Consumer Internet of Things has been developing for a decade, we believe that the next decade is a rapid development of the industrial Internet, Tencent lian is to open up the consumer Internet of Things and industrial Internet of Things bridge.” ”
“We’re going to be the infrastructure builders of the full link Internet of Things. “