This week, Samsung Technology and Advanced Research (STAR) Labs previewed a product called NEON,media reported. The department said it would announce details of the mystery product at CES in 2020, just weeks before the show.
In fact, NEON is now available on major social media platforms such as Twitter, Instagram and Facebook, and it also has a unique domain name, NEON.life, which is registered on October 9, 2019. The site said it would be “coming out in January 2020” – in line with social networking messages that it would appear at the 2020 Consumer Electronics Show.
Another tweet foreshadowing the product came from Bo Moon, head of Samsung’s STAR Labs, who posted it on December 9, 2019. He wrote: “Looking forward to launching a new company with the team in January at the sCES2020. You don’t want to miss it…”
“I’ve been doing something exciting over the last few years,” Pranav Mistry, president and CEO of Samsung STAR Labs, tweeted on December 16. Follow @neondotlife for more information. Please share and invite your friends to join in. “We’re building a new immersive intelligence service at STAR Labs that will make science fiction a reality,” STAR Labs wrote in mid-December 2019. “
Mistry later retweeted a tweet from Shekhar Kapur. Kapur is a film director and creative master. Kapur is known to have more than 2.7 million followers on Twitter and is one of India’s most popular Twitter users. Mistry is also Indian, so the interaction between the two is likely to represent something.
But what exactly is NEON? According to Kapur’s tweet, NEON is an artificial intelligence that will make users wonder which is real. What does that mean? You can’t know the answer until next month’s CES arrives.