The ability to order fast food online from a specific restaurant app has undeniably changed people’s food ordering experience, according tomedia BGR. Yet Chipotle, a Mexican-style fast-food chain, wants to make it easier to order and pick up food. As part of a new plan announced last week, the casual restaurant chain announced a new store layout designed to better reflect people’s reliance on apps and instant gratification.
One of the more interesting design features Chipotle is testing is a pass-through window. This window allows customers who place orders online to pick up meals quickly as they pass by. It should also make it easier for takeaways at services such as Grubhub to pick up meals. This has the added benefit of reducing congestion within the store itself.
Here’s what the pass-through window looks like at Chicago’s new Chipotle store:
“By better adapting our restaurants to our digital business, we are able to complete orders more effectively and provide a better overall experience for our guests,” Curt Garner, Chipotle’s chief technology officer, said in a statement. “
Chipotle is also testing a new interior design for its stores in many cities, including Chicago, Phoenix, Cincinnati and San Diego.
The new restaurant design will mimic Chipotle’s commitment to transparency. The open view and front seats provide you with an open kitchen where the staff prepare fresh food with real ingredients by hand every day. The openness of this design is designed to increase communication with the restaurant and enhance the sense of community with the restaurant. In addition, bottled beverages will be open to customers through the service line built-in freezers, making them easier to obtain.
Here are photos of Chipotle’s new interior: