On December 24th, according tomedia reports, ByteDance, the parent company of TikTok, is considering setting up a global headquarters overseas for the popular video-sharing app, according tomedia reports. ByteDance is considering its global headquarters in Singapore, with other possible locations including London and Dublin, Ireland, but no US cities are on the shortlist, according to people familiar with the matter. TikTok does not currently have a headquarters, but its senior executives are based in Shanghai and are based in Los Angeles.
In November, TikTok was installed nearly 67 million times, the third-most installed month for the app, behind 68.5 million in December 2018 and 67.7 million in January 2019. In terms of daily installs, the all-time high was 3.06 million on Christmas Day, December 25, 2018, with growth coming mainly from the U.S. market.
On the same day, the number of installations in the U.S. market soared to 717,000 (an average of 154,000 per day before the Christmas holidays), accounting for 23.4% of The Total TikTok installations. Now, TikTok has become one of the main platforms for young American users to share the fun of life, especially Christmas, the most important holiday of the year.
On current trends, downloads are expected to exceed the same month last year in December. In November, The top five markets with the highest installed volume sq., India, Brazil, the United States, Russia and Indonesia, accounted for 43.9%, 8.1%, 6.4%, 5.5% and 3.9%, respectively.
On the revenue side, TikTok’s in-app purchases in November were $6.86 million, the highest monthly revenue month, up 179 percent year-on-year and 18.8 percent from a year earlier. Of these, 70.3 per cent were users in the US, followed by Canada and the United Kingdom, with 5.9 per cent and 4.5 per cent, respectively. (Small)