Global smartphone shipments rose 1 percent in the third quarter of 2019, the first year-on-year increase in two years, according to a new report from Market Research. The report showed that 352 million smartphones were shipped worldwide in the third quarter, compared with 349 million units in the same period last year. That growth, though modest, broke a downward trend since 2017, when the smartphone industry suffered its first-ever sales slump.
Samsung’s global smartphone shipments remained the top spot in the quarter, with the company’s market share up 2 percent from the third quarter of 2018. However, Huawei took a significant share of Samsung’s share, rising to 19 per cent from 14.9 per cent a year earlier, just behind Samsung by 3.4 per cent.
Among other companies, Apple’s share of the global market fell to 12.3 percent from 13.4 percent a year earlier, meaning the company’s overall smartphone shipments fell 7 percent, largely due to the iPhone XR, iPhone XS and iPhone XS released last September. Max’s sales performance was weak. If Apple releases only two new iPhone models, as usual, it could have lower shipments, Canalys said. It’s no secret that Apple’s iPhone sales have been falling;
Samsung’s increase in shipments can be attributed to a number of factors, including the introduction of more new models and the diversity of its high-end devices – the Note 10, for example, comes with two screen sizes in addition to the 5G version. According to Canalys, Samsung’s Galaxy A mid-range devices have a “better price-to-spec ratio” and have also helped drive samsung shipments. The product range includes the A80, which comes with a lift-flip camera. Samsung also released the A90 5G phone last month, further suggesting that the 5G version will play an important role in Samsung’s sales.
“5G is Samsung’s next ‘battleground’. Rushabh Doshi, canalys research director, said. “Samsung is one of the few smartphone providers that designs its own chipsets and modems. As a result, the company will not be constrained by the innovation cycle of third-party component vendors such as Qualcomm. If Samsung is growing faster than Qualcomm, it could win the competition for 5G mid-range smartphones. “