3rd Quarter Shipments Exposure: Apple Or Soon Pulled Down by BBK Smartphone Brand

Despite Apple’s rise to the international smartphone market, domestic smartphone makers, which are catching up, have made it feel even more pressure. Samsung (20.6 percent), Huawei (17.6 percent) and Apple (11.8 percent) are in the top three places in the global list of year-to-year shipments in the third quarter of 2019, according to the latest data from Point Research. But apple’s position is less solid if the data on several of the group’s biggest brands is added together.


(Image via Slash Gear)

The Data from Point Research is similar to the same period market share data published by Strategy Analytics. The latter gave Samsung’s global smartphone shipments share statistics of 21.3%, while Huawei and Apple were 18.2% and 12.4%.

Point Research analyst Shobhit Srivastava points out that BBK group has OPPO, vivo, OnePlus, Realme and other brands, with three seats (about 19.1%) in the top 10, with a total share of more than 20%.


The three major brands shipped about 72.4 million units in the third quarter, surpassing Apple (44.8 million) and Huawei (66.8 million) and close to Samsung (78.4 million).

Even pulling out an OPPO alone accounted for 8.6% of global smart machine shipments in the quarter (fourth in single). If this trend continues, the BBK family, which has taken root in the home and is actively expanding into international markets, is expected to achieve higher flying in the future.

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