According to a new study by Counterpoint Display Market Outlook, AMOLED smartphone sales will exceed 600 million by the end of 2020 due to an increase in flexible OLED mid-range smartphone products with prices between $300 and $500. 46% Year-over-year. The top five smartphone brands will account for more than 80 percent of AMOLED’s total smartphone sales, says researchers at Counterpoint Research.
Samsung remains the leader, accounting for 45% of All AMOLED smartphone sales in 2019, followed by Apple (16%) and OPPO (11%).
But several others have also launched flagship products with AMOLED panels in 2019.
It is worth noting, however, that Chinese manufacturers, led by Huawei, OPPO, Vivo and Xiaomi, now have OLED panels in their mid-range portfolio ($300-$500). This is also one of the main reasons for the future growth of AMOLED smartphones.
Counterpoint expects the brands to also expand AMOLED smartphones to a portfolio of less than $200 in 2020. And Apple may also import OLED panels for more products in the next release cycle. All of these factors will further drive the growth of AMOLED smartphones in 2020.
But at the same time, Counterpoint says that while AMOLED smartphones are the brand’s first choice, much of the growth will depend on panel manufacturers’ capacity.
It is reported that at present, Samsung display accounted for nearly 90% of the OLED panel market. Other brands with LCD fabs, such as Beijing Oriental, Tianma and CSOT, are in rapid transformation, but it will take some time for them to be mass-produced. In addition, demand for AMOLED in other product categories such as wearables and televisions will further limit the supply of existing OLED panel manufacturers.