Last-minute rush-ups pushed up retail sales (excluding cars) during the U.S. holiday shopping season ,21 To Christmas Eve, up 3.4 percent from a year earlier, according to MasterCard SpendingPulse. Online sales continued to grow fastest, up 18.8 per cent year-on-year, accounting for 14.6 per cent of total sales.
By contrast, in-store sales rose just 1.2 per cent, with footfall on Super Saturday, the busiest shopping day of the year, down 9.7 per cent from a year earlier.
Customer Growth Partners, a consultancy and research firm, previously reported that Super Saturday was led by the “big four” retailers (Wal-Mart, Amazon, Good City and Target) Retail sales set a record for the highest one-day trading volume in U.S. retail history, at $34.4 billion, 10 percent higher than the $31.2 billion on Black Friday.
This year’s Thanksgiving-Christmas season is six days short of last year, the shortest U.S. holiday shopping season since 2013.