If you don’t think eye shadow and lip balm will cause online confusion, you probably won’t be following YouTube’s red Shane Dawson and Jeffree Star’s “Conspiracy” makeup collection, which has a total of 39.4 million subscribers, according to foreign media CNET.
Comedian and conspiracy theorist Dawson and model, makeup guru and entrepreneur Star have been previewing their makeup collections for the past year, and eventually announced them on Tuesday via a YouTube video that has received more than 13.4 million views. The collection, which goes on sale Friday, includes an 18-tone “Conspiracy” eyeshadow plate, piglet-shaped make-up handmirrors and lipstick, named “Oh My God,” “I Gotta Go” and “Jeffree, What’s Fuck?” “And so on.
The name of the eyeshadow disk refers to the controversial conspiracy investigation videos that helped Dawson gain a lot of YouTube followers, while the pig’s motif sits refer to his self-deprecating sense of humor – especially when he compared himself to farm animals.
One Twitter user wrote: “I’m actually going to spend a third of my salary on this series and I’m not ashamed.” “
Another user wrote: “My PhD research project, planning exhibitions, working on three jobs have a lot to worry about, but my biggest concern is how to get the eye shadow disc of the sanex Jeffree.” “
Dawson and Star provide viewers with detailed behind-the-scenes details of their makeup series through the six-part YouTube documentary series “The Beautiful World of Jeffree Star.” It opens the cosmetics industry in an unprecedented way, revealing everything from the cost of developing products to the way they are packaged and distributed. One episode attracted 24 million views.
The entire collection will be available this Friday (10a:Pacific Time) on the Jeffree Star Cosmetics website and at retailers with his products retail. Lipsticks, lip gloss and make-up bags range from $18 to $40, and 18 eye shadow trays cost $52.
Dawson’s clothing sold through Star’s Killer Merch sold out less than an hour after it was released on October 15. This may also be the case with the makeup line, which has caused anxiety among some Twitter users. “There’s only a million eye shadow discs,” one Twitter user wrote in capital letters, accompanied by a GIF from The Hunger Games that read: “Good luck and always treat you.”
Dawson and Star will meet at the Morphe store in The Mall of Minnesota on November 2 to celebrate the release of the series. The shopping centre randomly selected 250 people to attend.