According tomedia reports, from January 1, 2020, the World Of The Netherlands, a western European country known for its tulips and windmills, will officially de-referto in the country, using only the name “Hollands”. The Dutch government is believed to be aiming to rebrand itself at an estimated cost of $220,000 ($1.54 million).
The Dutch government has reportedly said it hopes to further enhance its international image by “renaming” the 2020 Tokyo Olympics and the 65th Eurovision Song Contest.
As a result, from January 2020, the Dutch government will force its domestic companies, embassies, government departments and universities to refer to the country only by using its official name, “Hollands”, from January 2020.
It is understood that the term “Holland” originally referred to two provinces in the Netherlands, including the famous cities of Amsterdam, Rotterdam and The Hague. In practice, however, there are 12 provinces in the country. A spokesman for the Dutch foreign ministry has said it is “strange to extend only a small part of Hollands” to the world. “
On the other hand, the narrow “Dutch” region is facing the problem of “excessive tourism”, so the name change is also aimed at diverting tourists to the rest of the country.
Previously, the Netherlands National Tourism Council Promotion Agency used the word “Holland” and the symbol of tulips as its trademark. Now, the orange tulip’s trademark has been cut off and replaced by the letter NL, the Dutch News reported.
The change is part of a new Dutch tourism strategy aimed at reducing the number of visitors to Amsterdam and promoting sustainable tourism, according to reports.