Not long ago, Haima Automobile announced that it will set up a transformation research office, which has been interpreted as an exit from the automotive industry. In response to the rumors, Haima’s official response said: ‘No, the new Haima 7X will be available in the first half of 2020. Lu Guogang, vice chairman and deputy general manager of Haima Group, will also serve as director of the company’s transformation research office, according to previously disclosed internal documents of Haima Automobile. Zheng Li, secretary of Haima Group, is also the deputy director of the company’s transformation office.
The disclosure of this information caused a wide range of heated discussion among netizens. Some in the industry believe that the transformation of the Haima Group to set up a research office, may be the Haima Group exit from the automotive industry. There are even netizens to the haima may have to transform the real estate company.
In response to the rumors of “exit from the automotive industry”, Haima Automobile official response said that Hainan is now fully promoting the free trade pilot zone and the Chinese characteristics of free trade port, the establishment of a company transformation research office is to take advantage of the policy advantages of Hainan Free Trade Port, vigorously develop overseas markets, expand product exports; Explore the transformation of research products from traditional fuel vehicles to energy conservation, environmental protection and smart networking.
In addition, Haima said its new product, the Haima 7X, will be available in the first half of 2020. The new car is positioned as a household MPV, offering a seven-seat and six-seat two-seat layout of 2-plus-three, powertrain with 1.6T-6AT, 1.6T engine with a maximum power of 194 horsepower, and a peak torque of 293 Nm.