For YouTube creators, children’s data will play a role in their income, and they are trying to stop the Federal Trade Commission from taking that revenue away,media reported. In response to the FTC’s allegation that YouTube’s tracking of children’s data violates the Children’s Online Privacy Protection Act of 1998, the video giant is stepping up its preparations to shut down comments and restrict video data collection for children, much to the annoyance of some of the platform’s creators. They use the data to increase audience numbers and revenue, the Wall Street Journal reported.
Recently, the Google-owned site began asking creators to specify whether the video was aimed at children or the general audience – or face fines from the FTC. Starting in early January, the platform will limit the amount of data children can collect from videos viewed by children, and stop displaying personalized ads on videos that Google knows the audience is underage.
Because YouTube pays content creators based on the number of views and ads it gets, that means less ad revenue for creators of child-friendly content. This is a lucrative field. For videos defined as all ages, YouTube collects data on all viewers.
Creators worried about losing revenue submitted a record 175,000 applications to the FTC, asking the agency not to interfere with YouTube. Creator Mike Moore told the Wall Street Journal: “We believe our content is only for the general public, but the government can tell us, ‘No, this is not.’ That’s the scariest part. “
Some industry experts blame YouTube’s parent company for the problem and argue that creators are unfairly held accountable. “If Google has been following the law, the creator will not be in trouble. Josh Golin, executive director of campaign for a commercial-Free Child, a non-profit organization, told the Wall Street Journal. Although YouTube has long claimed that its main platform is not suitable for people under the age of 13, there is plenty of evidence that YouTube is not only popular among children, but is also advertising to toy makers like Hasbro.
YouTube Kids is a separate, less popular app for younger viewers, and it’s not personalized and won’t be influenced by development.