Western media said that the pursuit of a healthy life and taxes and other factors prompted Russians to start ending the national myth of vodka. As a result, life expectancy among Russians has risen sharply. According to the latest figures, Russians’ love of vodka is declining, and they are no longer drinking it as much as they have been told.
According to a report by the World Health Organization, vodka consumption in Russia has fallen by 43% since 2003, when the Russian government implemented a series of regulatory measures for vodka, such as raising taxes and setting a minimum price.
The report notes that the decline in vodka consumption has helped to increase the life expectancy of Russians, who in 2018 set a new record of 78 years for women and 68 for men, compared with 57 years in the early 1990s.
Reported that 30 years ago, alcohol poisoning is one of the major causes of death in Russia. After the collapse of the Soviet Union in 1991, Russian vodka consumption surged, which continued until 2000. Later, the Russian government gradually set up restrictions, such as after 11 p.m. to ban the sale of vodka, increase the price of this spirit, several times to raise the minimum price, ban advertising and so on.
As healthy living becomes a new way of life, people are celebrating and entertaining in a different way than drinking, according to a survey released last year by Commercial Television. Russians consumed more water, beer and less aggressive alcoholic beverages during last year’s soccer World Cup, while sales of vodka and spirits fell.