Last week it was rumoured that Samsung would unveil a new artificial intelligence app developed by its own advanced research lab, NEON, at next week’s Consumer Electronics Show (CES 2020). Executive Pranav Mistry said on social media that NEON had undergone years of development and was very different from Bixby Voice Assistant. Digital Trends reports that the product is described as an “artificial intelligence” designed to be the best partner for users.
(Instagram from LetsGoDigital)
Meanwhile, Dutch technology blog LetsGoDigital notes that Samsung Research has recently filed four trademark applications with the U.S. Patent and Trademark Office (USPTO), including NEON, NEON Artificial Human, and NEON. Life, and Core R3.
Last week, Slash Gear reported that it had applied for a new domain name for NEON.life. With the Consumer Electronics Show (CES 2020) approaching, we’re expected to learn more about NEON on the spot next week.
As can be seen from the documentation, these trademarks are registered in categories 9/41/42 and cover entertainment services, special effects production (modeling for TV movie trailers / CGI), augmented reality (AR), anthropomorphic versions of TV/Internet, design and development of virtual character software, and more.
In other words, Samsung hopes that NEON. Life project to create an AI virtual robot that is embedded in a variety of applications. In addition, projects such as Core R3 are similar and relevant. NEON seems to be more focused on the visual siphone experience than Bixby Voice Assistant.
As an advanced version of the AR emoji, Samsung wants NEON to be a good partner for users. For example, build a virtual AR character on a Galaxy smartphone/tablet and interact with it.
With the addition of AI, the virtual role will have the ability to learn. Over time, it will be better able to understand and evaluate users’ interests and needs and anticipate them.
For more details, please also wait patiently for Samsung’s pre-show pre-show at CES 2020 at the Venice Hotel in Las Vegas next Monday.