Consumers’ spending on mobile games rose 8 percent to $210 million in 2019, according to mobile analytics firm Sensor Tower. That’s up from $195 million last year. U.S. mobile gamers spent $58 million, up 2 percent from Christmas 2018. Mobile games account for 76% of global app spending on Christmas and 73% of U.S. spending.
“Jedi Survival” Mobile Game was the highest-paid Mobile game during the Christmas period, with global revenues of $8.5 million, up 431 percent from a year earlier.
According to Sensor Tower’s estimates, the App Store and Google are spurred by new device sales, first-time mobile users and consumers with large gift card credits Play’s global spending over the Christmas period exceeded $277 million, representing an 11.3 percent year-on-year increase and $249 million in user spending on the same day in 2018.
Sensor Tower said consumers spent about 5 percent of the store’s revenue on apps and mobile games over the Christmas period, which globally amounted to nearly $5.1 billion. That’s an 8 percent increase from about $4.7 billion spent on both platforms in December 2018.
Over the Christmas period, most of the spending on mobile devices (about $210 million) was concentrated in the game category. Non-gaming apps accounted for about 2 percent of total spending this year, about $67 million, compared with the same period last year. This reflects an increase of about 24% year-on-year. Entertainment apps, including streaming video services such as Disney Plus and Tencent Video, account for the largest share of non-gaming spending in the App Store, at 24 per cent, while 16 per cent of outside Google Play revenue comes from the store’s social apps.
The most expensive non-gaming app in total over the Christmas period was Tinder, which earned $2.1 million globally. Apple’s App Store accounted for 70 percent of spending on both platforms, at $193 million, up about 16 percent from a year earlier. Consumers spent about $84 million on Google Play, up 2.7 percent from a year earlier.