Xiaomi Group Chairman and CEO Lei Jun today issued a New Year’s letter to all Xiaomi employees, announcing three major news. First of all, Lei Jun proposed Xiaomi 2020 major strategic upgrade: in early 2019 put forward a five-year “AIoT” 10 billion yuan strategy, plus code upgrade to five years to invest “5G plus AIoT” 50 billion yuan. He says he wants to turn the continued strengths of AIoT and smart life into an absolute victory for smart all-set.
In early 2019, Xiaomi Group established the “Mobile Phone and AIoT” dual-engine strategy, when all in AIoT was proposed, with a five-year investment of 10 billion yuan. In today’s full-time letter, Lei said Xiaomi will invest at least 50 billion yuan over the next five years in the “5G-AIoT” battlefield.
For the whole of 2019, Xiaomi IoT and consumer goods continued to grow at a rate of more than 40%, contributing RMB15.6 billion in the third quarter of 2019. Among them, Xiaomi TV in a year more than 10 million units.
As of September 30, 2019, the number of IoT devices connected to the IoT platform, excluding smartphones and laptops, reached 213 million. The number of users with five or more products connected to the IoT platform (excluding smartphones and laptops) increased to 3.5 million, an increase of 78.7% year-on-year.
Third, Lenovo Group’s former vice president Chang Cheng officially joined Xiaomi, as Xiaomi Group Vice President, responsible for mobile phone product planning and other work, to the group vice chairman, mobile phone division president Lin Bin report.
Lei Jun said that in 2019, Xiaomi in the brand, market development, product lines, organization and management system formed a series of major adjustments and breakthroughs. Xiaomi officially launched its dual-brand strategy in 2019, with Xiaomi and Redmi double-branding operating independently. As of the first three quarters, the Redmi Note 7 series sold 20 million units worldwide.
In the face of the new year, Lei Jun to all staff put forward 5 adhere to: “to adhere to and users to be friends, adhere to the cost-effective strategy, adhere to scientific and technological innovation, adhere to the real material, dead quality, adhere to the entrepreneurial mentality and the spirit of struggle.” “
The following is the full text of the letter:
2020 New Year’s Letter to the Full Staff
Happy New Year everyone!
2019 has just passed, and it’s been a year of sound business and a year of positive initiative for Xiaomi. The global mobile communications industry is at a critical moment of switching from 4G to 5G, and we have adopted a sound business strategy, continuously solid quality, innovation, delivery and other capacity base, and made a series of major adjustments to the brand, product line, organizational structure and management system, laying a solid foundation for future development.
Our mobile phone business has officially launched a dual-brand strategy, with Xiaomi and Redmi double-branding independent operations with encouraging success. We have always been firmly in the top four in the world, while operating robustly, to achieve the industry’s rare global extremely healthy inventory level, to light up the 5G strategy curtain. 2019 is a year of great progress in our internationalization process. With nearly half of the revenue from the offshore market, Xiaomi has become a truly global company. The Internet business is dynamic and more diverse, and our AIoT business has always been a global leader in becoming the industry’s recognized “smart life leader”.
This year, Xiaomi entered the Fortune 500 for the first time, becoming the youngest 500 companies on the list. What is more important is the laying of the cornerstone of Xiaomi’s organization management. The organizational structure has gradually been straightened out, the rotation mechanism started by the group’s executives has been launched, we have promoted a large number of young cadres, the construction of talent echelons and the training system of Qinghe University has also begun to operate. Solid talent, team foundation, xiaomi hundred-year plan is the fundamental!
Thanks to all the Xiaomi! Thank you for showing blood, resilience and effort during the year of the industry’s severe challenges! Everybody’s working hard! I would also like to thank all Xiaomi’s family, thank you for your understanding and support!
2020 is the year of the charge of Xiaomi’s 5G business, and it is the key year for Xiaomi to push the dual engine of “Mobile and AIoT”.
We have identified the strategic direction of the “5G-AI-IoT next-generation super-Internet”, 5G is not just the network performance of mobile phones, AIoT is not just AI technology or IoT platform, “5G-AIoT” is the group’s full-product, full platform, full-scene service capabilities, Xiaomi Internet gene in the new era of the full outbreak of the “inscription eye”, is our real lying for users to bring intelligent technology a better life of the key. At the beginning of last year, we proposed that All in AIoT, with a five-year investment of 10 billion yuan, fully validate the feasibility, correctness and need for strategic input in the course of the year, so we are now upgrading the code:
In the “5G-AIoT” battlefield, we will invest at least 50 billion yuan in the next 5 years! We should turn the continuing advantages of AIoT and intelligent life into the absolute victory of the intelligent whole scene, and establish the status of king of the intelligent age.
Today is the first working day in 2020 and the 10th year of Xiaomi’s entrepreneurial journey.
There is two good news for the opening of the New Year. The first was Xiaomi TV team held a ceremony to celebrate Xiaomi TV’s position in China’s first and the world’s top five, but also set a new record for the ancients: Xiaomi became the first Chinese television history in China’s annual shipments exceeded 10 million tv brands!
The second thing, just as recently, one of our newly recruited group executives joined our extended family. Changcheng has extensive experience in the consumer electronics sector and will serve as Vice President of Xiaomi Group, responsible for mobile phone product planning, etc. As long as the true recognition of Xiaomi values, as long as the ability is outstanding, we are eager, will be Haina Baichuan posture in the world to continue to recruit more industry’s top talent.
In addition, I ask all Xiaomi students to do a good job of 5 adhere to: we must adhere to and users to do a friend, adhere to the cost-effective strategy, adhere to scientific and technological innovation, adhere to the real material, dead quality, adhere to the entrepreneurial mentality and the spirit of struggle.
We will celebrate Xiaomi’s 10th anniversary in April this year, and we will also celebrate this memorable occasion with all The Xiaomi people, all the friends who have helped us and supported us. More importantly, we have to constantly remind ourselves why we started, and because of what has to do today. Xiaomi is also a young company, because of the ideal, only to today, but also because of the young, because of the ideal, Xiaomi journey is long, but the road is wider!
We have incomparable confidence and incomparable strong toughness, Xiaomi’s new decade must be more brilliant!