January 2 (UPI) — Consumers worldwide spent $210 million on mobile gaming apps over the Christmas period 2019, up 8 percent from a year earlier, according to a report by Sensor Tower, a U.S. mobile analytics firm.
That’s up from $195 million a year earlier. U.S. gamegame players spent $58 million, 2 percent more than Christmas 2018. In addition, mobile gaming spending globally accounted for 76% of total app spending over the Christmas period 2019, compared with 73% in the United States.
Sensor Tower estimates that consumers worldwide spent $277 million on Apple App Store and Google Play over The Christmas period 2019, thanks to new device sales, new mobile device users, and an influx of consumers with gift cards. That means revenue from these app stores rose 11.3 percent year-on-year, compared with $249 million in the same period last year.
About 5 percent of the app store’s total revenue in December 2019, The App Store and Google Play, came from Christmas, according to Sensor Tower. Total revenue for the two app stores in December 2019 was nearly $5.1 billion, up 8 percent from about $4.7 billion in December 2018.
Over The Christmas period in 2019, most of the spending on mobile apps will be focused on the game category.
Non-gaming app spending over the Christmas period 2019 was $67 million, up about 24 percent from $54 million a year earlier, and about 2 percent higher than the same period last year. On the App Store, entertainment apps such as streaming video service Disney Plus accounted for the highest share of non-gaming app spending, at 24 per cent, while on Google Play, the highest proportion of non-gaming apps spent was social, at 16 per cent.
The number one non-gaming app of all app spending worldwide over the Christmas period 2019 was online dating app Tinder, which earned $2.1 million. Compared with the App Store and Google Play platforms, consumers spent $193 million on the App Store, up about 16 percent from a year earlier, and about $84 million on Google Play, up about 2.7 percent from a year earlier. (Liu Chun)