Richard Plepler, the former CEO of HBO, will produce movies, TV shows and documentaries for Apple TV Plus, Apple’s streaming video service. Representatives for Plepreand and Apple confirmed that his New York-run company, Eden Productions, had signed a five-year exclusive agreement with Apple. Preppler, who worked for HBO for 27 years, left less than a year ago when AT&T completed its deal to buy Time Warner, HBO’s parent company.
Now, the popular content such as Game of Thrones will be on HBO’s Prepler to produce a show that will directly compete with its former employer.
Apple launched the Apple TV Plus service last fall, and the programs Preppler produces for the service will be streamed on its platform. The monthly fee for the Apple TV Plus service is $4.99, but the newly purchased Apple device will be bundled with a free one-year subscription. Apple is reported to have spent billions of dollars on the content of the service. Warner Media, meanwhile, plans to launch a new streaming service under the HBO brand this year.
At a time when Apple and AT?amp;T are dabbling in the streaming video services market, competition is growing. In addition to traditional services such as Netflix and Hulu, Disney successfully launched a service last fall, while NBCUniversal is planning to launch its own service later this year.
In an interview with the New York Times, Mr. Pleple said Eddy Cue, Apple’s senior vice president, was a big reason for his decision to produce programming for Apple TV Plus. Plepler also praised Jamie Erlicht and Zack Van Amburg, the head of Apple TV Plus’s video programming and former Sony TV executives.
“I’m delighted to be working with Zack, Jamie and Apple’s great team, who have been very supportive of eden’s vision from the start. Zach and Jamie’s TV series The Crown and Breaking Bad are my favorites. Plepler said in a statement. “Apple is one of the most creative companies in the world and the perfect home for my new production company and next chapter. ”
Apple hasn’t announced the number of subscribers or views of the Apple TV-plus service, which is built around its original TV series, which includes “Morning News” starring Reese Witherspoon and Jennifer Aniston. The Morning Show, and “See” starring Jason Momoa.