Former New York City Mayor Michael Bloomberg, 77, is running for president of the United States, and his campaign platform is more centrist – largely premised on defeating current President Donald Trump,media reported. But it wasn’t his position that made Mr. Bloomberg stand out in this campaign, but how much money he spent delivering his message.
For example, by searching google for “impeachment”, users may see an ad at the top of the page promoting Bloomberg’s campaign, and the same thing happens when searching for “climate change” and “gun safety.”
Obviously, these ads aren’t cheap. Bloomberg’s impeachment ad reads: “Trump’s broken promises should stop. . . we deserve better.” While Google’s Political Ad Transparency Report does not specify the cost of the ad, similar ads would cost more than $100,000 if they continued for nine days.
Since Mr. Bloomberg announced his candidacy at the end of November, Mr. Bloomberg’s campaign has spent a staggering $14,849,500 on political ads, according to Google. Overall, Mr. Bloomberg has spent nearly $200 million on the u.S. presidential race. What’s more, while Mr. Bloomberg’s rivals are seeking donors, the former mayor has promised to spend up to $1 billion to support his campaign. Bloomberg’s net worth is estimated at more than $50 billion.
Since Mr. Bloomberg’s announcement, there have been numerous reports of how the candidate spent money on the matter.
There is no doubt that Bloomberg’s campaign funding is staggering, especially compared to other candidates who are still competing. But Pete Buttigieg’s campaign has spent $4.6 million on Google ads since last April, with 9 percent approval rating; Elizabeth Warren’s campaign has spent $3.7 million on Google since January, with 16 percent of the vote. Bernie Sanders’s campaign has put in $3.2 million since February, with 19 percent of the vote. Mr. Trump has spent only a little less since June 2018 — $4.5 million — but his political action committee has spent $9,796,400 in the same period.
While running for president in the United States is an expensive thing in itself, Mr. Bloomberg’s spending is unprecedented.